Job Description : Copywriter Overview
As a Copywriter at Caesars Entertainment, you will be the voice behind our brand, crafting compelling and motivating content for a wide range of marketing channels.
Your role involves researching, brainstorming, writing, and editing original copy that not only informs but also inspires.
From traditional media like print ads, billboards, and broadcast, to digital platforms including websites, social media, and email, your words will shape our brand's identity and engage our audience.
Responsibilities
- Dual Expertise : Write captivating copy for both traditional and digital media, from billboards and magazine ads to websites, emails, social media posts, and digital signs.
- Scriptwriting : Craft engaging stories across various mediums and lengths, including 5, 15, 30, and 60-second spots for broadcast and social media.
- Brand Mastery : Learn, understand, and enhance the unique voice and tone of our brands.
- Trend Awareness : Recognize and leverage current marketing trends to keep our content fresh and relevant.
- Conceptual Thinking : Generate innovative ideas and develop them from concept to full campaign execution.
- Collaboration : Work seamlessly with content, creative, marketing, PR, and other teams to produce unique and effective content and campaigns.
Key Functions
- Research, brainstorm, write, and edit original creative content for various marketing channels, including large-scale campaign ideas and specific executions for print, broadcast, billboards, radio, digital screens, websites, and social media.
- Collaborate with multiple teams to create compelling creative content, functioning well in both team and independent settings.
- Present and sell creative concepts internally and to clients, as requested by the creative director or account executive.
- Maintain a consistent style and tone across all brands.
- Foster positive and professional relationships with co-workers and clients.
- Represent the team and company professionally and positively.
Skills and Requirements
- Strong attention to detail and ability to meet tight deadlines.
- Excellent research, brainstorming, writing, and editing skills.
- Ability to work collaboratively with diverse teams and independently when required.
- Creative thinking and problem-solving skills.
- Proficiency in recognizing and employing marketing trends.
- Understanding of both traditional and digital media.
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