A company is looking for a Senior Manager, Email Marketing responsible for end-to-end ownership of the Lifecycle program.
Key ResponsibilitiesDevelop and implement comprehensive email marketing strategies aligned with business goalsLead the creation and execution of email campaigns across the customer lifecycleAnalyze email performance metrics to continuously improve campaign effectiveness and ROIRequired QualificationsBachelor's degree in Marketing, Business, or a related field7+ years of experience in email marketing for D2C businesses, with at least 3 years in a leadership roleProficiency in D2C-focused email marketing platforms such as Iterable, Braze, or Customer.
ioStrong background in experimentation and conversion rate optimizationWorking knowledge of HTML and CSS
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