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Entertainment & Content Marketing Operations Lead, Amazon XCM

Entertainment & Content Marketing Operations Lead, Amazon XCM

AmazonSanta Monica, CA, US
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Entertainment & Content Marketing Operations Lead

Amazon's Cross Channel Marketing (XCM) team is seeking an experienced and detail-oriented Entertainment & Content (E&C) Marketing Operations Lead to drive operational excellence across Amazon's branded entertainment and content marketing practice. This individual will partner closely with E&C and cross-functional stakeholders to invent, simplify, and scale mechanisms that enable the team to deliver innovative branded entertainment programs at speed and scale.

The ideal candidate will bring a strong mix of program management expertise and experience with internal creative teams or external creative agencies managing campaign workflows. They will be adept at building and refining processes, leading planning, budgeting, and resourcing and ensuring operational foundations are in place as the E&C practice grows.

This role requires impeccable organizational skills, a solutions-oriented mindset, and the ability to anticipate blockers before they arise. The right candidate will thrive in ambiguity, balance short-term priorities with long-term efficiency, and create clear processes that enable creative partners to focus on brand storytelling. They will also play a critical role in maintaining alignment with broader XCM operational processes and drive consistency across work streams.

The Entertainment & Content Marketing team within XCM supports brand building efforts for the Amazon and Prime brands, embedding the brand into entertainment content across traditional, streaming and digital platforms. We collaborate with a wide range of partners including streamers (Prime Video and external partners), creators, and production companies. Experience within the entertainment industry working with agents, managers, producers, ad sales, and key industry stakeholders is a plus. To be successful, this person will be able to dive deep into workflows, build trust across internal teams and external partners, and communicate with clarity at all levels of leadership.

Key Job Responsibilities

Entertainment & Content Operations

  • Audit and analyze internal operations, identifying opportunities for process improvement.
  • Prioritize a roadmap of operational changes that balance immediate needs with long-term efficiencies.
  • Drive weekly team meetings, ensuring projects remain on track and all stakeholders are aligned.
  • Manage the measurement workflow, ensuring assets are shared with XCMI on a quarterly basis.
  • Implement and oversee paid asset process for E&C, managing internal reviews and external stakeholders.

Resourcing, Roadmapping & Tracking

  • Resource and roadmap E&C projects requiring cross-functional support.
  • Implement and maintain automated project tracking systems to monitor E&C outputs and ensure visibility across leadership.

    • Agency Operations

  • Provide recommendations and inputs on staffing plans, resourcing, and agency scope.
  • Spearhead the annual agency review process, capturing learnings and implementing improvements.
  • Implement pre-production briefing calls with partners to align on brand guidelines and efficient asset capture.

    • Finance, Legal & PR

  • Own the E&C program budget : provide quarterly guidance to Finance and monthly updates to the team.
  • Submit all E&C marketing work for Finance, Legal, and PR approval, ensuring compliance with Amazon processes.
  • Manage contracts for all E&C marketing activities, including legal, business and finance approvals through proper Amazon tools and channels.
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