Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team

Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team

Job ID : 2728591 Amazon Web Services, Inc.

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Are you excited about going deep with customers including Amazon teams adopting generative AI technology? Do you want to develop messaging and positioning for the large language models (LLMs) and other foundation models (FMs) supported by Amazon Bedrock and Amazon SageMaker?

Our AI / ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives!

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI.

We look for ways to measure the impact of our work on service adoptions. This helps us manage time and juggle multiple priorities to execute high-quality deliverables.

This role may sit in any of these locations : Boston, MA, USA Santa Clara, CA, USA Seattle, WA, USA. Relocation offered to these locations only from within the USA.

Key job responsibilities

• You will be part of the team responsible for defining our positioning and messaging to customers who are deploying generative AI with Amazon Bedrock, focusing particularly on our Amazon-built LLMs.
• You will create compelling content to help customers understand the use cases and value propositions, and build the right programs to increase customer engagement and service adoption.
• You will help define the strategy for how we reach our customers as they build on our models.
• You will work with AWS customers to understand how they are deploying AWS generative AI.
• You will collaborate closely with various teams to identify strategic customers and link with our generative AI messaging.
• You will have a significant impact on a rapidly growing business.

A day in the life

• Drive messaging and positioning for our model offerings and related services.
• Develop compelling customer references, including deep dives on ROI from deploying generative AI use cases.
• Craft audience-specific messages, content, and tools (eBooks, presentations, webinars, customer success stories, etc.).
• Execute breakthrough product marketing activities that effectively reach target audiences.
• Measure and optimize product marketing initiatives.
• Lead a team of marketers focused on developing the best materials for generative AI.

BASIC QUALIFICATIONS

• Experience leading go-to-market for consumer software or hardware product launches.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• 7+ years of product marketing experience specifically in software or technical domains, with 2+ years focused on AI / ML.

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting.
• Experience using data and metrics to measure impact and determine improvements.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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