A company is looking for a Director of Product Marketing to develop and manage strategies for promoting products and enhancing brand awareness.
Key Responsibilities
Develop and implement comprehensive product marketing strategies aligned with company objectives
Oversee integrated marketing campaigns across various channels and analyze campaign performance
Lead the creation of marketing content and manage product launches, ensuring alignment with strategic marketing objectives
Required Qualifications
Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
7+ years of marketing experience, with at least 3+ years in a leadership role
Demonstrated success in Product Marketing within B2B or SaaS environments
Strong understanding of marketing principles and best practices
Proficiency in marketing tools and platforms
Director Of Marketing • Syracuse, New York, United States