User Growth TikTok Shop Data Analyst - USDS

Responsibilities

About TikTok U.S. Data Security

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. U.S. Data Security ("USDS") is a subsidiary of TikTok in the U.

S. This new, security-first division was created to bring heightened focus and governance to our data protection policies and content assurance protocols to keep U.

S. users safe. Our focus is on providing oversight and protection of the TikTok platform and U.S. user data, so millions of Americans can continue turning to TikTok to learn something new, earn a living, express themselves creatively, or be entertained.

The teams within USDS that deliver on this commitment daily span across Trust & Safety, Security & Privacy, Engineering, User & Product Ops, Corporate Functions and more.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the team

The User Growth team focuses on driving new user acquisition programs through various performance marketing channels and strategies.

They develop and improve in-app features to drive installs and user retention. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.

In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager / department.

We regularly review our hybrid work model, and the specific requirements may change at any time.

Responsibilities

• Independently provide end-to-end analyses : from deep dives, to metrics design and evaluation with the goal to acquire more customers, merchants and creators for TikTok shop.
• Assess ROI and ensure proper attribution of growth initiatives
• Closely collaborate with product and performance marketing colleagues to iterative and improve strategies
• Define metrics, build dashboards and understand user behavior through quantitative analysis
• Monitor the overall health of growth projects and understand root causes of changes in metrics
• Create and manage data tables and pipelines

Qualifications

Minimum Qualifications

• Bachelor's degree or above in Computer Science, Math, Physics, Engineering, Statistics or related technical / quantitative fields
• 3+ years of professional experience in an analytical role involving user growth / product optimization / business analytics / performance marketing for mass consumer apps or gaming companies
• Proficiency in SQL / Excel / R / Python / Tableau. Familiar with common statistical methods and applications (A / B testing, probability, regression)

Preferred Qualifications

• Experience with advertising products
• eCommerce related experience
• Good communication skills as a collaborative team player in a cross-functional environment. Ability to synthesize and communicate complex concepts and analyses in an easy to understand way
• Passionate about user growth, social media and short video products

Candidates for this position must be legally authorized to work in the United States. This position is not eligible for visa sponsorship or support.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / ktJP6

This role requires the ability to work with and support systems designed to protect sensitive data and information. As such, this role will be subject to strict national security-related screening.