Director, Digital Paid Marketing

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier.

We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Director, Digital Paid Marketing

Location : Needham, MA (Hybrid : 3-4 days per week in office)

Reporting to : Vice President, Digital Performance Marketing and Loyalty

Overview :

The Director, Digital Paid Marketing will lead the strategy and execution of paid digital marketing initiatives for SharkNinja across multiple channels, including paid search, social, display, and programmatic advertising.

This role is responsible for maximizing ROI on digital advertising spend while driving customer acquisition, engagement, and conversion.

The Director will work cross-functionally with marketing, product, and analytics teams to ensure campaigns are data-driven and aligned with business goals.

Key Responsibilities :

• Develop and execute comprehensive paid digital marketing strategies to drive customer acquisition and revenue growth.
• Manage performance across paid search, display, social, programmatic, and other paid media channels, ensuring alignment with SharkNinja’s overall marketing objectives.
• Lead the paid media budgeting, forecasting, and optimization process to maximize ROI.
• Leverage data and insights to inform campaign strategy, targeting, and optimization, ensuring continuous improvement in campaign performance.
• Collaborate with internal teams and external agencies to ensure timely execution of campaigns, and track KPIs to measure campaign success.

Qualifications :

• 8+ years of experience in digital paid marketing, with a focus on e-commerce or consumer products.
• Expertise in Google Ads, Facebook Ads, DSPs, and other paid media platforms.
• Strong analytical skills and experience with marketing analytics tools.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day.

We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be RARELY SATISFIED
• Make things better each day; PROGRESS OVER PERFECTION
• Use your knowledge of our consumer, understand that DETAILS MAKE THE DIFFERENCE
• Deliver something great; WINNING IS A TEAM SPORT
• Be clear and honest, COMMUNICATING FOR IMPACT

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law.

SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

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At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success.

We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire.

You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

How will we use the data?

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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