POSITION DETAILS
CUNY Online was launched in Spring 2022 at The City University of New York as the in-house online education and digital learning solution to enable CUNY colleges to expand and enhance their online program portfolios, support services for online students and expertise in online teaching and learning.
As a service unit within the University Office of Academic Affairs, CUNY Online is the primary provider of feasibility, design, development, marketing, training, and support of CUNY Online educational resources and professional development opportunities supporting CUNY colleges’ undergraduate and graduate courses and degree and certificate programs across the University system.
A CUNY Online Marketing and Communications Director is sought to develop and implement the long-term university-wide marketing strategy and internal and external communications to engage learners and increase awareness of and enrollment in the growing portfolio of online programs offered across CUNY’s 25 colleges.
This position offers a unique opportunity to help shape the future of online public education in the digital education space by determining the creative and strategic direction for online enrollment marketing and utilizing and leveraging the university’s website properties and multiple communications channels to promote online programs to meet recruitment and enrollment goals.
Reporting to the Executive Director of CUNY Online and working in partnership with the University Office of Communications and Marketing, the director will develop an integrated marketing and communications plan and strategy, manage media advertising buying and placements, and manage the marketing budget.
The director will have a direct impact on the growth and success of CUNY’s online programs and services by planning, implementing, and managing the performance marketing campaigns for online education programs across all campuses and related content updates for CUNY Online website, and evaluate the effectiveness of campaigns via director will shape marketing messaging around online program offerings, ensure CUNY brand messaging is consistent across platforms and is effectively tailored for online audiences, and will develop a plan for reaching potential students.
The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of teamwork and collaboration within the unit and across numerous offices.
In addition to the CUNY Title Overview, other key duties include, but will not be limited to the following :
Leads content strategy efforts for CUNY Online, including development of inbound marketing strategies and related content, e.
g., website, blogs, social media, and student profile storytelling.
Creates content for the online education administrative website and collaborates with the University Office of Communications and Marketing on its design.
Partners with campus Online Learning Officers and marketing and communications teams to develop their online program enrollment strategies.
Ensures current, accurate and persuasive recruitment details on the website and other marketing materials.
Develops presentations, publications and talking points to communicate the outcomes of CUNY Online’s efforts, including recruitment strategies, student outcomes and profiles, and enrollment trends.
Oversees the development of creative assets needed for marketing and advertising activities, including the management of vendors or partners providing these services.
Oversees market research activities related to new program development, program growth potential, and identification of target markets for both general CUNY Online promotions and discipline specific trends.
Serves as liaison for internal and external news media, including cultivating relationships with the media, coordinating preparation and dissemination of press releases, and the development of stories for media and web distribution related to online education.
May hire, train, manage and evaluate staff members on a marketing team.
NOTE :
Until further notice, this is a hybrid position, eligible to work remotely and work on-site in the office.
QUALIFICATIONS
Minimum
Bachelor's degree and eight years' related experience required.
Preferred
Advanced degree in marketing, communications, public relations, journalism, or related field; may count for up to 2 years of the required 8 years’ experience.
Experience executing higher education marketing / communications or admissions / enrollment campaigns mostly for online education with depth in multi-platform message development, copywriting, data analysis, content strategy, and strategic marketing and communications development, plus writing for multiple mediums.
Knowledge of online and adult learner audiences with experience in leveraging new digital marketing technologies to maximize student engagement.
Creative design and production experience with print materials and publications, website management, and social media content creation and management, as well as various free and paid media marketing activities.
Expertise in branding, social media, mobile marketing, marketing analytics, CMS software, social listening software, market research, web design, SEO strategy and optimization tools, display media and search ads (Google ads, LinkedIn ads, Facebook Ad Manager).
Experience with Google Analytics, use of UTM and tracking codes for digital marketing campaigns, and other industry standard advertising technologies.
Strong analytical skills and experience with data visualizations, reporting tools and data-driven decision making.
Excellent writing and editing skills, with the ability to create compelling content for a variety of digital channels.
Effective organizational, follow-through and project management skills plus the ability to work collaboratively with cross-functional teams.
Effective cross-cultural communication and interpersonal skills that demonstrate collaboration, emotional intelligence, integrity, and commitment to exemplary customer service and sustainable operating practices.
Computer literacy using web / cloud-based creative and administrative tools and systems, Adobe Creative Suite, Office 365, and virtual meetng and collaboration tools (MS Teams, Zoom, WebEx).
CUNY TITLE OVERVIEW
Directs University-wide communications for information technology activities and initiatives.
Develops and implements communications strategies for various CIS and ERP programs
Directs production of communications through variety of media including electronic methods ensuring accuracy and consistency with branding
Oversees generation of online content to engage various audiences resulting in measurable action
Consults with other offices and management on graphics and design decisions
Evaluates delivery options and assesses performance outcomes for successful messaging
Collaborates with campuses on communication efforts to ensure policies and programs are understood and implemented
Performs related duties as assigned.
CUNY TITLE
Higher Education Officer
FLSA
Exempt
COMPENSATION AND BENEFITS
The salary range is $111,560 - $141,858 ; commensurate with education, credentials, and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development.
We offer a range of health plans, competitive retirement / pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off.
Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
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