Director of Event Sales & Sponsorship

Job Description

Job Description

About PSQ Productions : PSQ Productions is a leading event production and venue management company based in California, renowned for creating unforgettable event experiences.

We specialize in hosting and managing a diverse range of events across various venues, from intimate gatherings to large-scale festivals.

We are seeking a dynamic Director of Event Sales & Sponsorship to join our team and drive the success of our event sales, bookings, and sponsorship initiatives.

Role Overview : The Director of Event Sales & Sponsorship will be responsible for leading the sales strategy for events, booking third-party events, and securing sponsorships for all events and venues managed by PSQ Productions.

This role requires a highly motivated and experienced sales leader who can develop and execute strategies to maximize revenue, enhance client relationships, and expand our market presence.

Key Responsibilities :

• Sales Strategy : Develop and implement comprehensive sales strategies to achieve and exceed revenue targets for all events and venues.
• Event Booking : Oversee the booking of events in various venues, ensuring a diverse and high-quality event calendar that meets market demands and company goals.
• Third-Party Events : Identify and secure third-party events at existing events and venues, maximizing venue utilization and revenue opportunities.
• Sponsorship Acquisition : Develop and execute sponsorship strategies to secure partnerships for all events and venues, driving incremental revenue and enhancing event experiences.
• Market Development : Develop market segments and solicit new customer relationships while maintaining existing relationships.
• Event Opportunities : Identify and pursue new event opportunities and potential sponsorships.
• Lead Generation : Maintain a strong pipeline of leads through effective networking and relationship building.
• Market Outreach : Sell and market to external markets including corporate events, meetings, schools, concerts, non-profits etc.
• Brand Ambassador : Act as an ambassador for events hosted by PSQ Productions, fostering relationships with individuals and corporations to maintain repeatable and predictable business while prospecting for new events.
• Public Engagement : Serve as a positive role model in both social media formats and public forums by being active and showing consistent participation in all public-facing opportunities.
• Collaboration : Work closely with Ticketing and Finance teams for each event to maximize revenue and forecast revenue for future events.
• Sales & Marketing Plan : Generate a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets.
• Activation Oversight : Oversee and coordinate promotional activations to effectively market and sell PSQ Productions' events and services, driving increased engagement and sales.
• Proposals : Create and submit proposals for RFQs and RFPs with potential clients to secure business collaborations.
• Contract Negotiation : Negotiate and create business contracts with outside vendors.

Requirements

Qualifications :

• Minimum of 7 years experience in event sales, sponsorship acquisition, and venue management, preferably within the events or hospitality industry.
• Proven track record of achieving and exceeding sales and revenue targets.
• Strong network of industry contacts and relationships.
• Exceptional communication, negotiation, and presentation skills.
• Ability to develop and execute strategic sales and sponsorship plans.
• Knowledge of how to use social media to drive sales, including LinkedIn, Facebook, Instagram, and Pinterest.
• Proficiency in computer software including Microsoft Word, Excel, Slack, Google Workspace, and Asana.
• Solid time management, organization, and prioritization skills; ability to work with little or no direct supervision.
• Excellent customer service orientation and focus on customer satisfaction required.
• Strong leadership and people skills, plus the ability to build and foster a team environment desired.
• Ability to handle competing priorities.
• Valid driver’s license required.

Benefits

• Competitive Salary Starting at $100 - 120k annually
• Discounted tickets to PSQ produced events
• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off
• Family Leave (Maternity, Paternity)
• Training & Development
• Wellness Resources

Don't miss out on the chance to be a part of something extraordinary Join PSQ Productions, where every day is a celebration!