Marketing Manager

Job Description

Job Description

DLC is looking for a Marketing Manager to join one of our regional offices located at the Village at Allen Shopping Center in Allen, TX.

The ideal candidate will be a self-starter that is highly organized, creative, collaborative, and a strong communicator.

Reporting directly into the Corporate Director of Marketing, the Marketing Manager will manage the day to day marketing objectives of the property and will assist in the development and implementation of marketing programs, events, promotions, advertising campaigns, public relations, visual merchandising, tenant relations, community relations and sponsorships.

Why DLC :

DLC is proud to be certified as a Great Place to Work and is driven by a strong culture and entrepreneurial foundation. DLC is one of the nation's leading owners and operators of open-air retail shopping centers and has expertise in all facets of commercial real estate.

At DLC our teammates make all the difference, and we offer industry-leading training and career development to assure your success.

What We Offer :

• Compensation and Benefits :
• Competitive pay
• Year-end discretionary bonus
• 401K company match
• Medical, Dental, and Vision Insurance
• Work-Life Balance :
• Hybrid work model
• 20+ days PTO annually
• 13+ paid holidays in addition to PTO
• Paid parental leave
• Career Development :
• Industry-leading training and development
• Open door policy
• Industry trade shows and event access
• Mentorship program
Responsibilities :
• Marketing
• Marketing
• Responsible for developing and activating marketing plans including consumer promotions, advertising, community events that drive foot traffic and sales growth.
• Proactively initiates ideas for new marketing channels, campaigns and concepts.
• Develops and coordinates onsite event set up and take down as well as pre-event prep.
• Creates effective social media content, contests, giveaways and other digital programs
• Responsible for writing retailer communications including newsletters, memos and flyers.
• Administration of marketing, including keeping records, ordering supplies, etc. Coordination of programs including signage, retailer participation, media & website submissions.
• Analysis
• Monitors marketing and event effectiveness to optimize marketing efforts. Measures marketing results through reporting & analytical tools.
• Serves as expert on market and consumer trends including competitive analysis.
• Relationships
• Proactively manages relationships with outside marketing team, media team, digital team and other partners to launch campaigns on time and on budget.
• Collaborates with DLC marketing team, agencies and other partners to share best practices.
• Strives to develop and maintain positive relationships and strategic partnerships with tenants, community civic organizations and local media.
• Works with Village at Allen team to align resources in support of marketing plan execution and other strategic targets.
• Manages strong retailer relations by establishing a thorough understanding of the retailer business and encouraging retailer participation in marketing programs.

Soft Skills / Behaviors :

• Proactive critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
• Excellent verbal and written communication skills.
• Self-starter who takes ownership and is comfortable with ambiguity.
• Naturally inquisitive, passionate about marketing & comfortable challenging status quo.
• Flexibility to occasionally work on weekends or evenings as needed.

Technical skills :

• Bachelor’s degree in Marketing, Communications or related field
• 2+ years of experience in marketing or event management. Previous experience in a retail, shopping center or hospitality environment a plus.
• Budget, organization, and project management skills to effectively manage multiple projects in a fast-paced environment
• Experience in managing digital / social media platforms
• Experience with Adobe Photoshop / Illustrator as well as MailChimp and HubSpot a plus

The expected salary range for this position is between $70,000 and $100,000. The actual compensation will be based on factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, market and business considerations and other factors permitted by law.

About DLC :

DLC has grown to be one of the nation’s largest and most sought-after privately held owners, operators and managers of open-air retail shopping centers.

DLC has expertise in acquisitions, capital markets, development, redevelopment, architecture, leasing, and management.

Founded in 1991, DLC has been one of the nation’s preeminent owners, operators, and managers of shopping centers. Our portfolio includes millions of square feet of attractive retail space and continues to expand as we complete additional acquisitions.

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