Senior Product Marketing Manager - ICM

Senior Product Marketing Manager - ICM

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.

About The Role

As a Senior Product Marketing Manager for Incentive Compensation Management (ICM), you'll play a critical role in driving revenue for our flagship product, from top of funnel marketing to customer retention. This high-impact position combines strategic ownership with cross-functional collaboration. You'll lead GTM strategy, positioning, messaging, and enablement for our most mature product and category.

You'll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Job Location

The candidate selected for this opportunity must reside near one of the following locations :

Hybrid (in-office 3 days per week)

• Menlo Park, CA
• Austin, TX

Remote

Responsibilities

Requirements

Benefits

Notice for Prospective Candidates

We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following :

$130,000 - $205,000 a year

The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000$205,000; for all other North America locations, the range is $130,000$168,000. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.