Email Marketing Program Manager

We are seeking a dynamic and experienced Email Marketing Program Manager to lead and optimize digital marketing programs for our client in Bellevue, WA (full-time / on-site).

Key Responsibilities :

• Program Management : Oversee the development and deployment of diverse digital marketing programs, ensuring rigorous validation and testing.
• Cross-Functional Coordination : Collaborate with design, editorial, and client teams to curate and maintain an integrated marketing calendar.
• Campaign Execution : Handle all aspects of marketing campaigns including segmentation, HTML production / testing, and quality assurance of email campaigns.
• Resource Optimization : Work with agencies and data teams to leverage resources effectively for client support and successful outcomes.
• Project Tracking : Monitor project progress, delivering timely updates and managing all technical aspects of marketing automation and CRM integration.
• Best Practices & Compliance : Stay abreast of digital marketing best practices and ensure compliance with CAN-SPAM and GDPR regulations.
• Performance Monitoring : Track and enhance campaign deliverability and performance through A / B or multivariate testing, personalization, and segmentation.
• Technical Leadership : Manage new data requirements, rationalize campaign roadmaps, and address technical issues efficiently.

Technical / Functional Skills :

• Campaign Management : 10+ years of experience in campaign management with a proven ability to multitask and work cross-functionally.
• CRM Platforms : Extensive experience with SFMC, AEM, ACS, HubSpot, Eloqua.
• Project Management : Proven track record as a project manager in an agile environment.
• Technical Proficiency : Strong HTML content experience, content testing / QA, and intermediate MS Excel skills.
• Analytical Skills : Detail-oriented with strong analytical capabilities, including basic to intermediate SQL skills for data querying.
• Project Management Tools : Familiarity with Azure DevOps, MS Projects, Jira, or similar tools.
• Leadership : Experience in managing teams, motivating, and driving deliverables in a dynamic environment.

Qualifications :

• Experience : 10-12 years of experience
• Education : Bachelor’s or Master’s Degree
• Location : Bellevue, WA

Company Description :

Techaxis is a US-based firm that specializes in discovering, engaging, and placing top talent globally, for full-time or contract positions in leadership and mid to senior-level positions for companies in the technology, healthcare, energy, and education space.

Techaxis Inc. is headquartered in Northern Virginia, USA. We are ranked #3294 in Inc 5000 and #105 in Inc 5000 DC Metro Series, SWaM, and WBE Certified technology talent search firm.

Equal Opportunities Employer :

Our clients provide equal opportunities to all its employees and all qualified applicants for employment, without regard to their race, caste, religion, color, ancestry, marital status, sex, age, nationality, disability, and veteran status.

Employees of our client shall be treated with dignity and in accordance with their policy to maintain a work environment free of sexual harassment, whether physical, verbal, or psychological.

Employee policies and practices shall be administered in a manner that would ensure that in all matters equal opportunity is provided to those eligible and the decisions are merit-based.