Director, UGG Strategy

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.

Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title : Director, UGG Strategy

All potential applicants are encouraged to scroll through and read the complete job description before applying.

Reports to : Sr. Director, Strategy & Business Development

Location : Goleta CA, Los Angeles - CA

The Role

Brand Strategy Development and Execution

• Support the development, execution and measurement of a well-articulated, multi-year strategy for the UGG brand leveraging strategic thought-structuring, business case development, external (category, competitor) and internal analysis, and presentation development.
• Support Board of Directors Meetings through thought partnership, presentation development and overall, end to end project management.
• Support the shaping of annual budget and development of investment theses behind major brand strategic initiatives.

Strategic Initiatives Development and Execution

• Support the identification, analysis and articulation of new growth opportunities for the brand leveraging internal and external (consumer, category and competitive) insights.
• Work closely with brand planning, consumer insights, and other cross-functional brand and regional partners to coordinate the offense on strategic initiatives.

Market and Competitive Intelligence

• Lead quarterly competitor review with broader corporate strategy team of 1 UGG-relevant competitor dissecting product, marketing and marketplace strategies and drawing recommendations and thought-starters for the ELT and UGG Leadership Team.
• Support ad-hoc deep dives into market sizing, competitor movements and category dynamics.

Deckers Corporate Strategy Coordination and Support

Support the Senior Director of Corporate Strategy and Development through connecting the dots’ between the UGG Strategy and Strategic Initiatives to the broader corporate strategy tracking progress of strategic initiatives underpinning the UGG 5Y Brand Plan.

Your Impact

The primary functions of this role include but are not limited to :

60% Brand Strategy Development and Execution

30% Strategic Initiatives Project Management

5% Monthly and Quarterly Market and Competitive Insights

5% Deckers Corporate Strategy Coordination and Execution

Who You Are

• Consumer Mindset : Seamlessly link market intelligence and consumer trends and preferences, ensuring the UGG brand strategy reflects a consumer-centric approach.
• Vision : Inspired to challenge the status quo and to foster innovation.
• Collaboration : Excellent interpersonal and influencing skills, with the ability to form strong relationships and collaborate across many different functions and BUs / geographies.
• Organization : Ability to prioritize across many initiatives and oversee complex projects.
• Communication : Exceptional written and verbal communication and presentation skills.
• Critical Thinking : Skilled in data analytics with hypothesis-led problem solving capabilities.

We’d love to hear from people with

• Overall Experience : 10+ years of experience in a combination of corporate strategy, brand strategy, management consulting, and operating roles within the retail sector.
• Industry Expertise : Experience within retail, footwear, apparel preferred.
• Strategy Execution : Experience in designing and executing on a multi-year strategy.
• Education : An MBA or other advanced degree is preferred but not required.

What We'll Give You

• Competitive Pay and Bonuses : We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and Wellbeing : No matter what financial goals our employees have set, we want to help them get there.

Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

• Time Away from Work : Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, Discounts and Perks : Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development : Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness : There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$205,000 - $220,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location.

Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training.

Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.

We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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