NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally.
Through footwear, apparel, nutrition, and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement.
Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.
Responsibilities
- Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Collaborate with cross-functional teams including Product Development and Customer Service to ensure alignment on product positioning and messaging.
- Create compelling product messaging and positioning that differentiates our products in the market.
- Develop and manage go-to-market strategies, including product launches, promotional campaigns, and sales enablement materials.
- Monitor and analyze the performance of product marketing initiatives and adjust strategies as needed to achieve business goals.
- Provide regular reports and updates to senior management on product marketing activities and results.
- Stay up-to-date with industry trends and best practices in product marketing and wellness.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
- Minimum of 5 years of experience in product marketing, preferably in the wellness industry.
- Proven track record of successful product launches and marketing campaigns.
- Strong analytical skills and ability to interpret market data and trends.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Creative thinker with a passion for wellness and health products.
- Proficiency in marketing tools and software.
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