Vice President of Advertising Sales (Programmatic)

A Bit About Us

Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

Our mission is to champion a more sustainable sports data ecosystem that benefits all parties - from the rights holder all the way through to the fan.

We are the trusted partner to over 500 sports organizations globally, capturing and commercializing the highest quality data for many of the world’s largest leagues and federations such as the NFL, NBA, MLB, English Premier League, Serie A, FIBA and the NCAA.

From enabling leagues to take control of their official data, to creating immersive fan experiences for sports, betting and media organizations, we are driven to deliver the difference for our partners.

The Role :

As the Vice President of Advertising Sales, North America, you will be responsible for leading our programmatic self-serve and managed service sales efforts, driving revenue growth, and forging strategic partnerships with advertisers and agencies.

You will play a crucial role in shaping our sales strategy, identifying new business opportunities.

Key Responsibilities :

• Sales Leadership : Lead, mentor, and inspire a high-performing sales team to exceed revenue targets and drive business growth.
• Strategic Planning : Develop and implement strategic sales plans to expand our market presence, increase client acquisition, and maximize revenue opportunities within the sports advertising ecosystem.
• Business Development : Identify and cultivate relationships with key advertisers, agencies, and trading desks to drive new business opportunities and secure long-term partnerships.
• Revenue Optimization : Collaborate with cross-functional teams including product, marketing, and operations to optimize revenue streams, enhance product offerings, and deliver innovative solutions that meet the evolving needs of advertisers.
• Market Intelligence : Stay abreast of industry trends, competitive developments, and emerging technologies in sports advertising to inform strategic decision-making and maintain our competitive edge.
• Client Engagement : Build strong, trust-based relationships with clients, serving as a strategic advisor and understanding their business objectives to deliver tailored advertising solutions that drive results.
• Reporting and Analysis : Utilize data-driven insights and analytics to track sales performance, evaluate campaign effectiveness, and identify areas for improvement or optimization.

Requirements :

• Bachelor's degree in Business, Marketing, Advertising, or related field
• 8+ years of experience in advertising sales, with a proven track record of driving revenue growth and building successful sales teams within the digital advertising industry.
• Deep understanding of the sports media landscape, including familiarity with sports publishers, leagues, teams, and fan demographics.
• Strong leadership skills with the ability to inspire and motivate teams, foster a culture of collaboration, and drive results in a fast-paced, dynamic environment.
• Exceptional communication, negotiation, and presentation skills, with the ability to articulate complex concepts and build rapport with clients at all levels.
• Strategic thinker with a demonstrated ability to develop and execute sales strategies, identify market opportunities, and drive business growth.
• Proficiency in sales CRM systems, ad tech platforms, and analytics tools.
• Entrepreneurial spirit, with a passion for innovation, continuous learning, and driving change in the advertising industry.

What’s in it for you?

The salary for this role is based on an annualized salary of up to $160,000 to $190,000 per annum plus commission. This role will also be eligible to take part in Genius Sports Group's benefits plan.

Our benefits include health insurance, skills training and much more, depending on the location. We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.

For more details on the compensation and benefits package, please get in touch with our Talent team.

How we work

We have adapted a forward-thinking Ways of Working’ framework, which sets out (amongst other things) the opportunities for Geniuses to work flexibly, remotely and on working holidays.

It affects different teams and locations differently, so please ask for further information in how it would work with this role.

Our employees are empowered to stretch the boundaries of what’s achievable, always reaching further and pushing the edges to see what gives.

We collaborate, we innovate, and we celebrate. We will continue to grow as an organisation and continue to invest in our highly talented and diverse team of Geniuses.

Genius Sports Group is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business, our customers and our staff.

We welcome and will consider all applications regardless of age, different abilities or disability, gender re-assignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other applicable status).

Please let us know when you apply if you need any assistance during the recruiting process due to a disability.

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