Brand Director, RYTHM Beverage

Overview

As more Americans turn to cannabis for well-being, we are growing our team to bring safe, trusted products to more consumers and channels across the country. The Director, Brand Marketing – RYTHM will shape the identity of the RYTHM THC Beverage brand and expand consumer awareness and access to its best-in-class products.

This role will own and drive the development of RYTHM’s brand equity, strategy, and consumer marketing. You will lead the creation of a strong market presence, deepen consumer loyalty, and bring differentiated brand experiences to life. As RYTHM’s brand steward, you will collaborate across GTI’s broader brand, events, and sales teams while owning all RYTHM-specific initiatives.

This is a rare opportunity to shape the identity and trajectory of RYTHM THC Beverage, a flagship THC beverage brand, in one of the fastest-growing categories in cannabis. If you are a strategic, creative, and consumer-obsessed marketer with a passion for building iconic brands, we want to hear from you.

This role is based in our Chicago headquarters (River North) and requires a hybrid work schedule. Ability to travel up to 30% is required.

Responsibilities

Brand Strategy Development

• Define and execute RYTHM’s beverage positioning strategy to resonate with target consumers and elevate the brand within the THC & NA beverage category
• Lead strategic planning for brand initiatives, identifying opportunities to grow visibility and strengthen brand equity
• Manage the brand’s look, feel, and voice across all RYTHM Beverage consumer touchpoints, ensuring consistency with GTI’s broader brand standards and its core RYTHM cannabis brand
• Oversee the development of a holistic RYTHM Beverage brand and marketing strategy and asset kit, inclusive of consumer and trade-facing materials

Campaign & Activation Management

Market Research & Insights

Cross-Functional Collaboration

Budget & Resource Management

Qualifications

Additional Requirements

Note : The pay range is competitive and based on experience and location. Green Thumb pays range : $150,000 - $180,000 USD.

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