Director of Marketing

The Director of Marketing for Medstaff National Medical Staffing and its associated business lines is responsible for the strategic planning, development, and execution of all marketing activities.

The role requires overseeing the marketing team, managing external partnerships, and aligning marketing strategies with the company’s business objectives to drive growth, enhance brand presence, and increase market share within the healthcare staffing industry.

Key Responsibilities : Strategic Marketing Leadership : Develop and execute a comprehensive marketing strategy that aligns with the company’s goals and vision.

Lead the annual marketing planning process, including budgeting, goal-setting, and key performance indicators (KPIs) establishment.

Monitor market trends, competitive landscape, and industry developments to adjust strategies as needed. Brand Management : Oversee the development and management of the company’s brand identity, ensuring consistent messaging across all platforms.

Lead initiatives to enhance brand awareness and reputation within the healthcare staffing industry. Manage the creation of marketing materials, including brochures, presentations, and promotional content, ensuring brand consistency and quality.

Digital Marketing : Drive the company’s digital marketing efforts, including SEO / SEM, content marketing, social media, email campaigns, and online advertising.

Optimize the company’s website and digital channels to improve user experience, lead generation, and conversion rates. Utilize analytics tools to track and measure the effectiveness of digital campaigns, making data-driven decisions to optimize performance.

Content Strategy and Management : Develop and oversee a content strategy that positions the company as a thought leader in healthcare staffing.

Manage the creation and distribution of high-quality content, including blog posts, whitepapers, case studies, videos, and newsletters.

Collaborate with subject matter experts to produce content that addresses industry challenges and showcases the company’s expertise.

Lead Generation and Conversion : Implement lead generation strategies to attract potential clients and healthcare professionals, leveraging a mix of inbound and outbound marketing tactics.

Analyze lead sources and conversion rates, adjusting marketing strategies to improve overall ROI. Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.

Market Research and Competitive Analysis : Conduct ongoing market research to understand industry trends, customer needs, and competitive positioning.

Use insights from market research to inform marketing strategies, product offerings, and business decisions. Regularly update the executive team on market dynamics and potential opportunities or threats.

Team Leadership and Development : Lead, mentor, and develop the marketing team, fostering a culture of creativity, accountability, and continuous improvement.

Set clear performance expectations, conduct regular performance reviews, and provide constructive feedback and coaching.

Encourage professional growth through training, workshops, and other development opportunities. Tradeshow and Conference Management which will include registration, exhibit booth preparation and shipment, plan booth activities, pre-show and post show advertising and lead generation follow-up.

Budget Management : Develop and manage the marketing budget, ensuring the efficient allocation of resources. Track and report on budget performance, making adjustments as needed to meet financial goals.

Maximize ROI by prioritizing high-impact marketing activities and optimizing resource allocation. Partnership and Collaboration : Establish and maintain relationships with key industry partners, associations, and vendors.

Collaborate with cross-functional teams, including sales, operations, and HR, to ensure cohesive and aligned marketing efforts.

Negotiate and manage contracts with external marketing agencies, freelancers, and other service providers. Analytics and Reporting : Monitor and analyze key marketing metrics, including campaign performance, website traffic, lead generation, and customer engagement.

Prepare and present regular reports to the executive team, highlighting successes, challenges, and areas for improvement.

Use data-driven insights to refine marketing strategies and enhance overall effectiveness. Additional Responsibilities : Stay up to date with the latest marketing trends, tools, and best practices, particularly within the healthcare and staffing sectors.

Represent the company at industry conferences, trade shows, and networking events as needed. Contribute to the development of company-wide strategic initiatives and participate in executive-level decision-making.

Employment Type : Full Time Years Experience : 1 - 3 years Salary : $75,000 - $85,000 Annual Bonus / Commission : No