Paid Social Media Buyer - Remote Job at Red Antler in Austin

This role will be pivotal in driving success across paid social channels by executing and optimizing high-performance paid media strategies. As a key player, you will execute on paid social strategies, analyze campaign performance, identify opportunities for improvement, and implement data-driven strategies to maximize ROI. You will stay up-to-date on the latest channel features and trends, manage performance analytics, and support the broader marketing team with insights and recommendations to drive growth.

Responsibilities

• Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts
• Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights
• Analyze performance data to identify patterns, optimization opportunities, and scalable strategies
• Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices
• Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations
• Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers
• Pull key performance data to support strategic planning and forecasting across the agency
• Support the sales process by executing detailed audits of prospective clients’ paid social accounts

Qualifications

Compensation