Marketing Strategist Job at Fresno Pacific University in Fresno

Location : Fresno, CA

Job Type : Full-Time

Job Number : 2025-00496

Department : University Marketing & Communications

Opening Date : 08 / 21 / 2025

Position Summary

The Marketing Strategist will coordinate the execution of the annual marketing and communication plan as well as coordinate projects from other assigned FPU departments. The Marketing Strategist will assist with the development of marketing plans and shall coordinate the development of marketing and promotional materials, writing and managing multi-tier digital communication sequences, coordinating content development (including photo and video), managing content on the website, and developing and executing social media plans.

Essential Functions

• In collaboration with the Director of Communications and Director of Enrollment Marketing and, coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.
• Coordinate the development and maintenance of, and / or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.
• Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects.
• Track and record marketing and solicitation expenses and report these to appropriate staff regularly.
• Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.
• In collaboration with the Executive Director of Development, research constituent demographics, best practices, conduct focus groups and update annual marketing reports.
• Demonstrate a commitment to serving and inspiring students and colleagues in a context of a Christian University, integrating your Christian faith into your role and responsibilities.
• Embrace the , and values of Fresno Pacific University, affirm the , and support the ideals and practices articulated in ""
• Uphold and advance Fresno Pacific University's commitment to Christ-centered higher education, holistic student development, and serving diverse communities.
• Complete tasks timely with work that is comprehensive, complete, and accurate
• Communicates clearly, listens attentively, and seeks to understand others
• Collaborates productively with colleagues of varying skillset
• Other job duties as assigned

Qualifications

Required :

Preferred :

Environmental Conditions :

Physical Demands :

University Information

$45,780.00 to $53,040 is the annual starting salary for this role and reflects what Fresno Pacific University reasonably expects to pay for this position. Actual compensation may vary based on qualifications, experience, and internal equity. In addition to compensation, FPU offers a competitive benefits package.

Reserving its rights as a religious institution, Fresno Pacific University is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, age or disability, or other classes protected by applicable law. Committed to excellence and actively supportive of cultural diversity, FPU invites individuals who contribute to such diversity to apply. If you need assistance or an accommodation due to a disability, you should contact FPU's Human Resources Department at hr@fresno.edu. As a religious institution, the University will administer the equal opportunity employment policy consistent with the Fresno Pacific University statement of faith, the FPU Idea and the University's governance by the Pacific District Conference of Mennonite Brethren Churches.

This information, including salary, is accurate as of August 21, 2025.

Fresno Pacific University offers a wide range of affordable benefits that includes medical, dental, and vision coverage. As well as, a 403(b) retirement plan, life insurance, and a number of unique unviersity benefits. Please visit and you may review our current Holiday Calendar.

For any benefits questions, please email us at hr@fresno.edu.