Marketing Manager

Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

We're seeking a proactive Marketing Manager who is a team player and not afraid to lead by example. The ideal candidate will have a balance of creative, analytical, and leadership skills.

You have experience in implementing creative tactics that align with data-driven insights. Your work will be crucial to developing and maintaining a strong business-to-business strategy while supporting engagement with our consumer audiences.

You’ll have access to the latest digital marketing tools and resources helping you further maximize your skillset. Collaborate with some of the best experts in the field to stay ahead of industry trends in a supportive learning environment.

Key responsibilities include :

Implement Marketing Strategy :

• Collaborate with the VP of brand & strategic partnerships to execute marketing strategies.
• Manage and execute multiple programs, including social media, email campaigns, and other digital activations.
• Focus on building engagement, awareness, and lead generation to drive sales revenue.
• Provide marketing expertise to cross-functional teams, including creating media kits, case studies, and generating creative ideas.

Campaign Management :

• Be tactical and well-versed in all aspects of campaign execution.
• Determine key success metrics and analyze results to measure ROI.
• Interpret campaign analytics and make data-driven decisions.
• Communicate campaign performance effectively to stakeholders.

Team Support and Supervision :

• Provide expert guidance to support the work of your teammates.
• Assist in supervising other members of the marketing team.
• Foster collaboration and teamwork across departments.

Brand Continuity and Partnerships :

• Establish and maintain a strong social media presence.
• Cultivate partnerships to enhance brand continuity.
• Ensure consistent messaging and branding across all channels.

Job Requirements :

• Bachelor’s degree in marketing, communications, or related discipline required.
• 5 to 7 years relevant marketing experience required with an emphasis on digital marketing.
• Experience with team collaboration.
• Experience with email marketing required (HubSpot experience a bonus).
• Experience with LinkedIn marketing and campaign management.
• Experience with GA4 and campaign management.
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to these segments.
• Experienced in using various media to effectively reach audiences (, print, social media, mobile, email); ability to determine appropriate channels for the distribution of various products and services.
• Understanding of competitors' strategies, products / services, product positioning and strengths / weaknesses.
• Be a creative thinker, but also play a hands-on role to execute the details themselves.
• Exceptional writing, presentation, project management, organizational, and communication skills.
• Strong interpersonal skills to work with all levels of management and across departments.
• Experience utilizing CRM software preferred.

Diversity and Inclusion Initiatives :

At Oregonian Media Group / Advance Local, we are committed to fostering a diverse and inclusive workplace. We actively promote diversity across all levels of the organization, recognizing that diverse perspectives drive innovation and creativity.

Our initiatives include mentorship programs, employee resource groups, and ongoing training to raise awareness and promote understanding of different backgrounds, cultures, and experiences.

As the Marketing Manager, you'll have the opportunity to contribute to our inclusive environment and champion diversity in our marketing strategies.

This job requires reliable transportation to meet with clients, co-workers, or attend meetings / events.

Hybrid (remote & in-person on location in Portland, OR)