Manager, Performance Analytics
Manager, Performance Analytics
United States
Virtual Req #534
Monday, July 22, 2024
Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?
Make an impact. Join PMI.
How will you make a difference to PMI?
PMI is looking for a Performance Analytics Manager, focusing on leveraging data-driven insights to optimize PMI's marketing strategies across various channels.
This position plays a critical role in managing PMI marketing data governance, ensuring consistent and accurate data definitions and usage across the organization while helping to identify / synthesize findings into recommendations for both detailed next steps and executive summaries.
What you'll bring to the role :
Data Analysis and Reporting :
- Utilize Adobe Analytics and Tableau to measure and analyze marketing performance.
- Develop and maintain comprehensive dashboards and reports that provide actionable insights.
- Analyze data from paid, owned, and earned media channels to identify trends and opportunities.
Marketing Optimization :
- Advise on and implement optimizations to improve marketing impact and budget efficiency.
- Conduct thorough analysis of multi-channel marketing campaigns and e-commerce initiatives.
- Provide recommendations to enhance the performance of marketing efforts.
- Evaluate the impact of media mix on overall marketing effectiveness and business outcomes.
People Management :
- Lead and mentor a team of analysts and marketers, fostering a culture of continuous learning and improvement.
- Set clear objectives, provide regular feedback, and support professional development.
Data Governance :
- Oversee the governance of marketing data, ensuring consistency and accuracy in data definitions and usage.
- Develop and enforce data management best practices within the marketing team.
- Collaborate with cross-functional teams to maintain data integrity and improve data quality.
Collaboration and Stakeholder Management :
Work closely with internal teams including marketing, sales, finance, and IT to align on goals and strategies.
Communicate insights and recommendations to senior leadership and stakeholders.
Coordinate with external partners and agencies to ensure alignment and maximize marketing impact.
Role Qualifications :
- Bachelor's degree in Marketing, Business, Data Science, or a related field. Advanced degree preferred.
- Strong background in multi-channel marketing and e-commerce.
- Proven experience with Adobe Analytics and Tableau.
- Experience in managing and optimizing paid, owned, and earned media channels.
What you can expect from us
We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..
Join us and you'll get :
- an excellent total package, with compensation and benefits based upon your geographic location.
- skill development opportunities, to help you grow now and into the future.
- access to a global network, to enrich your professional experience.
- flexible options to help balance work time and your time
- award and bonus opportunities.
The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.
Let's help make the world work better for everyone. Apply today!
Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
As a government contractor, Company Name is subject to Executive Order 11246, the Rehabilitation Act of 1973 (Section 503), and the Vietnam Era Veterans Readjustment Act of 1974 (VEVRAA), all as amended, which require government contractors to ensure nondiscrimination in employment and to take affirmative action to employ and advance in employment qualified persons without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.
Other details
- Pay Type Salary
- Min Hiring Rate $104,000.00
- Max Hiring Rate $127,000.00
Apply Now
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This position plays a critical role in managing PMI marketing data governance, ensuring consistent and accurate data definitions and usage across the organization while helping to identify / synthesize findings into recommendations for both detailed next steps and executive summaries.
n nWhat you'll bring to the role : n nData Analysis and Reporting : n nUtilize Adobe Analytics and Tableau to measure and analyze marketing performance.
nDevelop and maintain comprehensive dashboards and reports that provide actionable insights. nAnalyze data from paid, owned, and earned media channels to identify trends and opportunities.
n n nMarketing Optimization : n nAdvise on and implement optimizations to improve marketing impact and budget efficiency.
nConduct thorough analysis of multi-channel marketing campaigns and e-commerce initiatives. nProvide recommendations to enhance the performance of marketing efforts.
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nSet clear objectives, provide regular feedback, and support professional development. n n nData Governance : n nOversee the governance of marketing data, ensuring consistency and accuracy in data definitions and usage.
nDevelop and enforce data management best practices within the marketing team. nCollaborate with cross-functional teams to maintain data integrity and improve data quality.
n n nCollaboration and Stakeholder Management : n nWork closely with internal teams including marketing, sales, finance, and IT to align on goals and strategies.
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n nRole Qualifications : n nBachelor's degree in Marketing, Business, Data Science, or a related field. Advanced degree preferred.
nStrong background in multi-channel marketing and e-commerce. nProven experience with Adobe Analytics and Tableau. nExperience in managing and optimizing paid, owned, and earned media channels.
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United States
Virtual
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