Product Marketing Manager – Laboratory & Bioprocess Products

At Fikst Product Development, we love a challenge. We thrive when tackling the most challenging problems and creating innovative and unobvious solutions.

In the past, this has always meant collaborating deeply with our clients as development partners solving their toughest engineering problems.

Ensure you read the information regarding this opportunity thoroughly before making an application.

Fikst is now part of Re : Build Manufacturing, and with that change we are tackling new types of challenges. In addition to our ongoing consulting work, we are incubating our own early-stage venture within Re : Build Fikst, leveraging our extensive biotech expertise to develop and commercialize new product innovations in the laboratory, bioprocess, and cell culture space.

We are a small, agile team backed with the resources of a large organization. Our venture is a strategic priority with high visibility.

The working environment is creative and fast-paced. To support our growth, we are seeking a Product Marketing Manager to help drive our innovations to market.

What you'll get to do

Working alongside our engineers, designers, and strategists, you will help to identify user and stakeholder needs in the highly technical life sciences product space.

You will build and maintain a network of relevant external scientific and market contacts. You will assess the competitive landscape, map the customer journey, and help to define product requirements.

You will spearhead go-to-market activities, collaborating with leadership to establish and implement pricing, distribution, and partnership strategies.

Responsibilities :

• Acquire, engage, and influence new and current customers for the purpose of understanding user and market needs :
• Identify, target, recruit, and engage potential customers, users, purchasers, and influencers in the laboratory products space.
• Facilitate focus groups, interviews, surveys, and other market research activities.
• Identify user needs and solicit feedback on product concepts and prototypes.
• Engage with technical team to define product requirements and features.
• Identify, scope, and evaluate new business / product opportunities :
• Perform industry and company research.
• Assess competitive product landscape.
• Quantify market opportunities.
• Identify and engage with potential commercial partners :
• Work with leadership to identify strategic partnership opportunities.
• Engage and build relationships with potential strategic partners.
• Facilitate introductions and conversations within the Re : Build leadership team.
• Manage marketing and product launch planning :
• Support sales through lead generation, development of sales tools, and development of a CRM system.
• Identify and assess options for distribution channels; develop go-to-market strategies and tactical plans.
• Support the development of service, warranty, distribution, and logistics requirements.
• Develop and maintain marketing materials including flyers, signage, branding, website and social media content, and e-mail campaigns.

What you bring to the Team

• You are adaptable, nimble, solution-oriented, collaborative, and self-motivated.
• 5+ years’ experience in sales, marketing, market research, and / or go-to-market strategy.
• Experience in life sciences, medtech a plus.
• Bachelor’s degree in business, marketing, life sciences, or equivalent.
• Demonstrated performance in leading or supporting successful new product launches.
• Comfortable actively networking and proactively engaging a wide range of customers and partners.
• Creative, curious, and confident in a faced-paced entrepreneurial environment.
• Excellent verbal, written and visual communication skills.
• Start-up experience is a plus.

About Re : Build Manufacturing

At Re : Build Manufacturing we’re rebuilding America’s manufacturing base and create meaningful, sustainable jobs in areas that have been deindustrialized over the past 20-30 years.

Our strategy is to employ technology, systems, deep financial resources, and best management practices to compete and win as manufacturers in the global market.

Over the next decades, we want to make a difference in the US Manufacturing economy and the communities in which we operate.

We believe in the power of people and the long-term competitive advantage that can be derived from helping our employees achieve their fullest potential.

Re : Build Manufacturing is proud to be an Equal Employment Opportunity and Affirmative Action employer. We want to work with people that reflect the communities in which we operate.

We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences.

Or for any other reason.

Re : Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.

If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@ReBuildmanufacturing.

com or you may call us at 617.909.6275.

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