A company is looking for a Sr. Director Relationship Marketing (CRM) to drive customer engagement and retention strategies.
Key ResponsibilitiesDevelop and manage a comprehensive CRM strategy to enhance customer loyalty and growthAnalyze customer journeys to identify key moments for engagement and support growthCollaborate with cross-functional teams to create data-driven campaigns and manage the CRM budgetRequired Qualifications15+ years of experience in CRM strategy and program growthExtensive experience in email and direct mail marketing channelsProficiency in customer data analytics and technology partnerships, especially with CRM platformsExperience managing complex campaign strategies across diverse regions and segmentsServant leader mentality with a focus on team culture and collaboration
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