MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Job Description and Duties

As the next Marketing Specialist Asian Segment Lead

Your main responsibility will be to serve as a primary liaison to the Asian segment advertising agency while managing the day-to-day development and implementation of statewide marketing initiatives and advertising campaigns in approximately seven Asian languages.

This role allows you the opportunity to provide strategic leadership and vision for the development, monitoring, and evaluation of the various components of the statewide marketing initiatives targeting the Asian community in California.

Our ideal candidate is organized, takes initiative, and is able to manage projects and work independently. We are looking for a candidate with demonstrated experience leading successful marketing campaigns as well as leveraging research and data to optimize and maximize campaign performance.

If you are in search of a creative work environment, submit your application today!

Bilingual Position : Must have highly developed fluent written and verbal communication skills in both English and Asian languages such as Cantonese, Mandarin, or Korean.

Bilingual Pay Differential : If selected, incumbents will have to pass a verbal and written fluency exam. Once passed, incumbents will be compensated an additional $200 per month.

At Covered California, we recognize our employees are our most valuable asset. We have a variety of career fields that help make a difference in the lives of Californians, and we’re looking for talented and enthusiastic individuals to join our team! Learn more about why you should join the .

This position’s office headquarters location is designated in Sacramento County. Travel expenses associated with commuting to the employee’s office headquarters location are not reimbursable, other than authorized transit subsidies.

NOTE : To be considered for this job opportunity, applicants must be reachable on an employment list, have transfer eligibility, or have reinstatement eligibility.

If you are new to California State service and you do not have list eligibility, you must take the exam for this classification.

To gain employment list eligibility, please to access the exam bulletin.

NOTE : Possession of minimum qualifications will be verified prior to interview and / or appointment. If it is determined an applicant does not meet the minimum qualifications, the applicant's name may be removed from the eligibility list.

You will find additional information about the job in the .

Working Conditions

This position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Covered California’s current telework policy.

While Covered California supports telework, in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksite with minimal notification if an urgent need arises, as determined by the Department.

Special Requirements

Statement of Qualifications (SOQ) Instructions : A SOQ is required to apply. The SOQ will be used as a pre-interview screening tool.

Applicants who do not follow the SOQ instructions and / or do not answer the prompt as stated below may not be considered.

The statement of qualifications (SOQ) serves as documentation of your ability to present information clearly and concisely in writing.

The SOQ is a narrative discussion, not a bulleted summary. Please answer each of the questions below for the SOQ. Identify each response with the number of the SOQ question, single-spaced, and using Arial 12-point font.

The SOQ should be no more than two (2) pages in length.

• Describe your experience managing the development and implementation of advertising campaigns tailored to Asian-Americans and how you ensured campaign creative assets met the social, cultural, and linguistic needs of this audience.
• Describe your experience evaluating the effectiveness of advertising. Include example(s) of learnings and how they impacted the final creative assets.
• Describe your experience creating and delivering presentations to an audience that was engaging, well-structured, and clearly understood by the audience.

What was the presentation, where did you get the information, and what steps did you take to ensure your presentation resonated with the audience?

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Learn more about the defined benefit plan that is offered to state employees through the California Public Employees' Retirement System (CalPERS) based on years of service, age and final compensation.

CalPERS also offers disability retirement, partial service retirement, and death benefits for eligible employees.

401(k) and 457(b) Plans (Savings Plus)

Offers a voluntary benefit that allows you to contribute to both a 401(k) and a 457(b) plan to enhance your retirement benefit.

This allows you to contribute, through payroll deduction, up to twice the amount available to the private sector and most public sector employees.

You can contribute on both a pre-tax and an after-tax designated Roth basis that offers you the opportunity to take advantage of tax savings now and in the future.

California State Civil Service Employee Benefits Summary - Specific Benefits Specific Benefits Additional Information

Cash In Lieu of Health and / or Dental Benefits (Cash Option)

Allows you to receive cash in lieu of state-sponsored health and / or dental benefits insurance if you have other qualifying medical and / or dental coverage through a spouse, domestic partner, parent or other source.

Common Carrier Travel and Accident Insurance for Excluded Employees Only

Offers employer-paid accidental death and dismemberment insurance to managers, supervisors and other specified employees who travel on state business.

Commute Program

Voluntary benefits that subsidize commuting expenses for eligible employees who commute to and from work using public transportation, vanpools, or bicycles.

Consolidated Benefits (CoBen)

Provides a benefit allowance, rather than specific contribution amounts for health, dental and vision benefits. You may receive additional taxable income each month, depending on the total cost of the benefit plans you choose.

Consolidated Omnibus Budget Reconciliation Act (COBRA)

Continuation of health, dental, and vision insurance coverage as well as medical reimbursement account for employees and eligible dependents who involuntarily lose coverage.

Death Benefits

Benefits available to legal survivors and / or designees of state employees; see "Planning Ahead" handbook.

Planning Ahead Handbook Dental Benefits

Offers you and your dependents preventive, basic and major dental care coverage through one of several dental plans.

Employee Assistance Program

Employer-paid program offers free professional and confidential short-term counseling and referral services to employees and their eligible dependents, as well as valuable information on a variety of topics including financial, legal, and wellness.

866) EAP-4SOC

California State Civil Service Employee Benefits Summary Benefit Description Additional Information

Group Legal Services Insurance

Voluntary, employee-paid plan that provides comprehensive legal coverage designed to meet most common personal legal needs.

Available to eligible employees and their eligible dependents.

Group Long-Term Disability Insurance For Excluded Employees Only

Voluntary, employee-paid plan that replaces a portion of the employee's income in the event the employee is unable to work for six months or longer due to a covered illness or injury.

Health Benefits

Offers you and your dependents a broad range of health insurance plans with the state paying a portion of the premium. CalPERS administers this coverage.

CalPERS Health and Wellness

Promotes a work environment that encourages healthy lifestyle choices, decreases the risk of illness and disease and enhances employee effectiveness and well-being.

Long-Term Care Program

Offers coverage through CalPERS for a chronic illness, frailty of old age, or a serious accident. Available to all California public employees, retirees, and their eligible family members.

Part-time, Seasonal, and Temporary Retirement Program

Offers a retirement savings program for part-time, seasonal and temporary employees who are not covered by CalPERS or Social Security.

Reimbursement Accounts

Allows you to set pre-taxed money aside in a reimbursement account to pay for certain kinds of medical and dependent care expenses.

You can increase your take home pay and decrease your taxable income.

Third-Party Pre-Tax Parking Reimbursement Account Program

Allows you to deduct a specific pre-tax amount for work-related parking fees from your pay. Available to employees who drive a personal vehicle to work or to a location from which the employee commutes to work and pays for parking.

Vision Benefits

Employer-paid benefit that offers you and your dependents an annual eye examination and an allowance for frames and lenses.

An enhanced vision plan is also available which provides higher allowances for certain materials and other benefits.