As the Product Marketing Manager , you will drive go-to-market strategy and execution within the US health system market.
We are looking for someone who can dig into buyer pain points, the competitive landscape, and market trends to help craft compelling positioning, messaging, and communication strategies for all stages of the sales / marketing funnel.
What you’ll do
- Develop and maintain positioning and messaging of Best Buy Health’s suite of products and services.
- Develop deep understanding of customer pain points and bring market trends and competitive analysis to the product and sales team to support the product roadmap and sales strategies.
- Produce high-quality external-facing content to support the go-to-market and marketing efforts, including sales presentations, solution guides, case studies and demo videos.
- Support content creation and advertising campaigns by providing messaging that will attract and engage prospects.
Basic qualifications
- 3-5 years B2B marketing experience
- 2+ years of experience in product marketing
- Strong writing ability
- Self-starter with ability to work in fast-paced work environment
- Understanding of the US healthcare market
Preferred qualifications
- Cross functional collaboration and communication
- Strategic planning
- Market research and synthesis
- Competitive analysis
- Project management
Best Buy Health is an Affirmative Action and Equal Opportunity Employer dedicated to creating an inclusive environment that values the diversity of our employees and does not discriminate against any employee or applicant.
We are committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law.
Learn more about our Affirmative Action Policy Statement HERE .
Reasonable Accommodation
Best Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth and related conditions.
If you need a reasonable accommodation in the application process - to access job postings, to apply for a job, for a job interview, for pre-employment testing or with the onboarding process - please contact Talent Acquisition at [email protected].
To learn more about, view the Know Your Rights poster and Pay Transparency Nondiscrimination Provision HERE .PandoLogic. Category : Marketing & Biz Dev, Keywords : Product Marketing Manager, Location : Boston, MA-02108
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