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Senior Brand Manager - Business Development – Dixie Plates

Georgia-Pacific
Atlanta, Georgia
Full-time

Your Job

We are currently seeking a Senior Brand Manager, Business Development supporting the Dixie Plates business in Atlanta, GA.

This role will primarily focus on expanding the Dixie brand into new business opportunities across both Retail and B2B. The ideal candidate will help develop and execute growth strategies that increase the long-term value of the business and market share.

We are looking for a candidate who is comfortable with the undefined, motivated by making a meaningful contribution and possesses a strong desire to seek knowledge, collaboration, and challenge from capability partners.

You will be expected to leverage consumer understanding, economic and critical thinking skills to analyze opportunities and drive decision-making and will have responsibility for creating overall value for the business in a way that is consistent with the core values of GP and its parent organization, Koch Industries.

What You Will Do

  • Collaborate with the Dixie Plates Category Development team to maximize value through challenge and teamwork while partnering on project opportunities.
  • Collaborate with capability partners, especially Consumer Knowledge, Category Development, R&D and Manufacturing to successfully deliver a multi-year opportunity pipeline grounded in delivering superior value to the consumer / operator.
  • Partner with the Brand Building capability to develop superior marketing programs and measurements that are proven to build business.
  • Work collaboratively with Sales and our customers to create materials and lead discussions that demonstrate long-term thinking and invite engagement on new opportunities.

Who You Are (Basic Qualifications)

  • Bachelor's degree
  • 5 years of Marketing / Business experience

What Will Put You Ahead

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most.

Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation / time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance.

Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.

If you have questions on what benefits apply to you, please speak to your recruiter.

30+ days ago
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