Vice President of Marketing

Join to apply for the Vice President of Marketing role at BrainWorks .

The Role

Our client is hiring their first-ever VP of Marketing —a rare opportunity to define company culture and drive explosive growth in a rapidly evolving organization. This innovative company is transforming its category, and they’re looking for a dynamic leader passionate about building and scaling brands. If you thrive on creating impact and shaping the future of a brand, this role is for you!

The VP of Marketing is responsible for the full scope of the company’s marketing activities, including developing and implementing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will manage the marketing budget, oversee all creative and content development, and lead cross-functional teams to ensure consistent messaging across all our channels. If you thrive in a fast-growing, collaborative environment and are ready to make an impact, let’s talk.

What You’ll Do

• Plan, execute, and optimize integrated marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and achieving key performance indicators.
• Coordinate cross-channel initiatives ensuring alignment and synergy between various marketing efforts, leveraging each channel’s strengths to create a unified and compelling brand narrative.
• Work with management to create the marketing budget. Own, allocate and track the marketing budget, ensuring efficient use of resources and maximizing ROI on marketing investments.
• Manage brand marketing calendar, utilizing public relations, social content and brand awareness campaigns and partnerships for full funnel execution.
• Work with external performance marketing teams to monitor and analyze campaign performance metrics to optimize direct response marketing initiatives and drive continuous improvement.
• Oversee the creative and design staff (internal & external) and lead the development of creative assets and content, including copy, visuals, and multimedia content, that effectively communicate the brand story.
• Hire and manage marketing and customer experience staff and collaborate with cross-functional teams, including internal and external vendors and partners, to support brand initiatives and ensure alignment of brand marketing goals.
• Conduct market research and consumer analysis to identify opportunities for brand growth and differentiation.
• Stay up to date on industry trends, emerging technologies, and best practices in brand marketing to maintain a competitive edge with shifting and emerging trends.

Required Qualifications

Life at the company

Location : Chicago, IL

Employment type : Full-time

Job function : Marketing and Sales

Category : Sales and Marketing

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