Publisher Strategy Manager - Global Content

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the team :

The Content organization provides best-in-class management, education, and support for creators and publishers to drive deeper engagement on TikTok, resulting in increased reach and protected with appropriate moderation.

Content Strategy & Policy is one of its three pillars (alongside Creators and Publishers) and serves as the "connective tissue" within our organization, focused on the centralized data analysis, metrics, content strategy, editorial policy, and cross-functional alignment efforts especially with Product, Algo, and Trust & Safety needed to prioritize our approach around the world.

We are looking for a Publisher Strategy Manager who will work on the Content Strategy & Policy to build consensus and alignment among executive leadership.

In this role, you will help to identify mid-to-long term initiatives that require strategic support and assist with ongoing initiatives that span across multiple XFN teams.

Responsibilities :

• Develop coherent recommendations and frameworks for complex and ambiguous business challenges, backed by holistic and comprehensive insights
• Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders
• Liaise between Product, Data Science, Operations, Marketing, Legal and Business Development teams to gather insights and facilitate consensus for key decisions
• Conduct market research to identify trends about the future of publisher businesses and engagement models with platforms
• Build financial models and business cases to greenlight investment and partnership opportunities

Qualifications

Minimum qualifications :

• 4+ years of experience in the media, entertainment, technology, consulting and / or banking industries; with a demonstrable track record of corporate and / or product strategy projects
• Proven experience building consensus and alignment among executive leadership
• Deep understanding of the relationships between large rights holders and digital content platforms, including content creation, marketing and monetization
• Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, financial modeling and business case development

Preferred Qualifications :

• Excellent written and verbal communication
• Experience influencing cross-functional partners without direct authority
• Familiarity with media and entertainment product development, features and mechanics
• MBA or equivalent graduate degree

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https : / / shorturl.at / cdpT2