Associate Director of Engagement Marketing

VirtualVocations
Elizabeth, New Jersey, United States
Full-time

A company is looking for an Associate Director, Engagement Marketing to lead a high-impact engagement and lifecycle marketing team.

Key ResponsibilitiesDefine and own the lifecycle marketing strategy to enhance member acquisition and retentionDevelop personalized lifecycle marketing campaigns to support member engagement and utilization of servicesLead the integration and optimization of marketing technology tools to enhance campaign performanceRequired Qualifications8+ years of marketing experience, preferably in SaaS or employer benefits3+ years of people management experience3+ years of vendor management experience, specifically with marketing technology vendorsExpertise in building end-to-end campaigns using standard marketing technology platformsStrong background in data analytics and experience with marketing analytics tools

13 days ago
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