Chief Marketing Officer, Visit Anaheim
Anaheim, California, Visit Anaheim has retained SearchWide Global to find a creative, engaging, strong leader to serve as the new Chief Marketing Officer.
In 2015, the Anaheim / Orange County Visitor & Convention Bureau was transformed into Visit Anaheim. The new name is a result of a strategic rebranding initiative designed to more closely mirror the growth and transformation of the organization, community, and industry.
Now celebrating its 61st anniversary as a leading destination marketing organization, the team at Visit Anaheim continues to specialize in meeting and convention sales, services, travel trade, destination promotions, as well as marketing and partnership services.
These efforts help in realizing the multi-billion-dollar per year tourism industry of Anaheim and Orange County.
The Chief Marketing Officer provides leadership and direction in the creation of strategies and development of comprehensive marketing and publicity programs to fulfill Visit Anaheim’s mission and long-term strategic objectives.
Ultimately responsible for the oversight of all marketing and leisure sales initiatives. Manages the work products of the organization’s creative services team as well as creative and advertising agency (or agencies) to ensure the integrity of the brand management and appropriateness, as well as effectiveness, of the advertising campaigns and associated programs.
View the full position overview here .
If interested in learning more about this opportunity, contact the executive recruiter listed below.
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