Public Relations & Marketing Analyst Senior

Public Relations & Marketing Analyst Senior

Job ID : 320439

Location : District Support Services Cntr

Full / Part Time : Full Time

Regular / Temporary : Regular

Salary Range

$59,028.00 - $76,737.00 / annually, DOE

Grade

Work Schedule

Monday - Friday, 8am - 5pm

Summer Hours : Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you're teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

What's Currently Happening at Maricopa

• Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education : Hispanic-Serving institutions program (HSI Program).
• Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
• One of the largest community college systems in the country
• 2020 Healthy Arizona Worksites Program recipient
• Named 19th Best Employer for Women by Forbes
• 2019 No. 42 in Arizona's Best Employers

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives.

Our benefits are designed to provide support for every life stage and lifestyle in our community.

Benefits & Perks Options :

• 20 paid observed holidays
• Arizona State Retirement System (ASRS ) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
• Paid vacation, sick, and personal time
• Maricopa Employee Store : Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
• Annual professional development growth funding
• Tuition reimbursement for employees and dependents
• Flexible work schedules
• Maricopa Employee Health & Wellness Program :
• Sight-On-Site Eye Care Services
• Diabetes Empowerment Education Program
• Mobile On-site Mammography Screenings
• Employee Assistance Program (EAP)
• Wondr online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
• Pre-Retirement Events
• Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S.

Department of Education after qualifying).

10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)

Job Summary

The District Marketing and Communications (MarComm) department is seeking a savvy, self-starter to join us as our Social Media Manager! In this role, you'll leverage your love for all things digital to oversee various social media channels including MCCCD's Facebook, Instagram, X, LinkedIn, and YouTube.

This position will collaborate with the District MarComm team to develop and implement social media strategies. In addition, you will be responsible for creating high-quality, engaging, and shareable digital content to enhance MCCCD's online presence.

The ideal candidate is a creative thinker, collaborator, and communicator who will take initiative and utilize their deep knowledge of content development, creation, and analytics to highlight the system's 10 colleges and strategic priorities in new and innovative ways across social media.

Required Additional Application Instructions : Please provide a minimum of four professional samples of your original social media work with your application including social media copy and graphics.

An online portfolio that contains samples is acceptable. Samples can be submitted as attachments or as links within an attachment.

Essential Functions

35% - Content Development : Concept, develop, ideate, and produce digital social media content to increase brand awareness and community engagement across MCCCD's social media channels including X, Facebook, Instagram, LinkedIn, and YouTube.

Drafts clear, concise, and compelling social media posts, verifying content for accuracy and consistent brand messaging.

Works with the MarComm team to develop and implement social media strategy. Stay abreast of social media best practices, influencers and thought leaders, platform updates, and new features to identify and capitalize on social media moments and trends.

35% - Content Creation : Designs, captures, edits, and creates social media assets including graphics, photos / stills, and videos for social media channels.

Leverages online tools including Adobe Creative Suite and Canva to create content that resonates with MCCCD's key audiences including students, thought leaders, employees, community, and industry partners.

Provides asset management, including organizing and storing digital files and social media toolkits.

15% - Content Management : Schedules and posts social media content using native tools and scheduling applications. Manages a robust daily, weekly, and monthly social media content calendar to ensure a consistent posting schedule across all platforms, aligning content with department and system priorities.

Uses social media analytics and audience research to track and monitor content performance, developing creative campaigns to drive actionable insight and optimize content strategies.

15% - Collaboration : Collaborates with College PR Marketing teams to attend and capture content during onsite events and activities, helping amplify college-specific stories on a systemwide level.

Works to create social media toolkits and guidance for college PR Marketing teams for major announcements, holidays and observances, new partnerships, etc.

Attends District events including convocations, graduations, government / partner / industry site visits, capturing and posting social media content including video and photo / stills in real-time. Other duties as assigned.

Minimum Qualifications

Bachelor's Degree from a regionally accredited institution in public relations, marketing, journalism or related field and four years of advanced journey level experience in developing, planning and implementing public relations and marketing activities, projects, and campaigns.

An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered

Desired Qualifications

A. Four (4) or more years of demonstrated experience developing digital social media content for platforms including Facebook, Instagram, X, YouTube, and LinkedIn

B. Four (4) or more years of demonstrated experience using creative design and editing tools including Adobe Creative Suite (Photoshop, Premiere, Illustrator, InDesign) and Canva

C. Four (4) or more years of demonstrated experience working with native social media analytics tools as demonstrated in previous work experience

D. Four (4) or more years of proficient writing and content creation skills for social media, and digital media

Special Working Conditions

Positions in this class typically require : fingering, talking, hearing, seeing and repetitive motions.

Sedentary Work : Exerting up to 10 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects including the human body.

Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Working Conditions : Work is routinely performed in an indoor, office environment.

This role will be required to attend and cover off-site District and College activities and events, some of which may occur outside of regular business hours.

How to Apply

Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications.

All minimum requirements must be met at the time of the application.

Additional materials will not be accepted after the job posting has closed.

Missing materials or incomplete employment history will not be considered.

Please ensure your materials clearly provide the following information.

• Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
• Indicate whether former or current employment is Full-Time or;
• Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
• Provide employment history in a month / year format (e.g., 09 / 07 to 10 / 11) including job title, job duties, for each position held and name of employer for each position.
• Three professional references, preferably current and / or former supervisors. If references are not provided in the resume upon application, they will be requested at time of interview.

Additional guidance can be found here .

Additional Requirements

Please provide a minimum of four professional samples of your original social media work with your application including social media copy and graphics.

An online portfolio that contains samples is acceptable. Samples can be submitted as attachments or as links within an attachment.

Posting Close Date

Open until filled

First Review August 26, 2024

Applications received after the review date may not be screened

EEO, Title IX, & Clery Act

Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.

Title IX of the Education Amendments of 1972, states : "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."

The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination.

Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.

The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses.

Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.

To apply, visit https : / / jobs.maricopa.edu / psp / MCPAHPRD / EMPLOYEE / HRMS / c / HRS HRAM FL.HRS CG SEARCH FL.GBL?

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