Marketing Manager - Payments Marketing

Position Overview

Company Overview : PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business.

We are investing in Customer Lifecyle Marketing to ensure we are meeting the needs of our customers.

This position is primarily based in a PNC location out of Pittsburgh, PA, Cleveland, OH, or Philadelphia, PA. Responsibilities require time in the office or in the field on a regular basis.

Some responsibilities may be performed remotely, at manager's discretion.

We are seeking a highly motivated and experienced Marketing professional to join our team and drive high-impact retention marketing strategies.

If you are passionate about creating meaningful customer engagement that drives lifetime value with products, everyday banking experiences, and rewards, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.

We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

Specific Job Functions to Include :

• Manages and leads the team responsible for the development and execution of the integrated, multi-channel strategic Consumer Payments marketing plan
• Provides strong focus to engage and retain customers in support of the product life cycle and line of business goals and objectives
• Understand our customer portfolio using demographic and behavioral data to inform tailored marketing strategies for payment options, including debit card, Zelle, Paze and the mobile app
• Understand the drivers of attrition and retention to develop impactful and actionable marketing strategies, incentives, and campaigns to engage / re-engage customers
• Stay current on customer needs and market dynamics to identify strategic opportunities
• Monitor and analyze the competitive landscape to position products and features effectively
• Drive effective learning agendas to prove the value of marketing efforts and support continuous campaign improvement
• Lead the development of creative campaigns that drive customer and financial growth
• Manage the budget to ensure all operating activities are optimized and delivered within the established budget framework
• Collaborate with partners on bank-wide initiatives to influence the customer experience and ensure a positive impact on our customers
• Responsible for performance management, continuous coaching, and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes

Ideal Candidate :

• Generates new ideas and implements new ways of working
• Converts ideas into action
• Brings multiple stakeholders together to activate around a common vision and builds consensus among partners in a complex, matrixed organization
• Champions change and is energized by a challenge
• Translates financial concepts / offerings into digestible and relevant customer needs
• Advocates for and acts as the voice of the customer

Experience and Qualifications :

• Bachelor's degree in marketing, business, or a related field
• 5-8 Years of Financial Services Marketing experience
• Prior team management experience
• Demonstrated track record in designing customer-centric marketing plans
• Strong creative development and production experience; experience leading relationships with internal and external agency partners
• Strong analytical skills, ability to use data to drive relevant strategies.
• Excellent project management and organizational skills
• Excellent communication skills, with the ability to convey complex insights to both technical and non-technical stakeholders

Job Description

Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products / initiatives / channels.

Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies.

Leverages thought leadership to build consensus among partners and lead effective team. Ensures team adapts and optimizes to changing business environment.

Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content and internal communications.

Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.

Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.

Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to :

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required.

In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options;
• employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans;
• dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid;

a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility* : maternity and / or parental leave;

up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com >

New to PNC.

For more information, please click on the following links :

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationR redacted .

Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email.

Emails not related to accommodation requests will not receive responses. Applicants may also call redacted and say "Workday" for accommodation assistance.

All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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