Search Engine Marketing Manager

Employer : Expedia Group

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Location : Seattle, Washington, United States

Salary : USD 110,500.00 - 155,000.00 per year; USD 177,000.00

Closing date : 10 Nov 2024

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.

Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.

Introduction to the team

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

As an SEM Manager, you will :

• Monitor the day-to-day performance of SEM campaigns.
• Optimize and manage SEM campaigns to internal target KPIs, executing on the fundamentals of Search Marketing.
• Identify growth opportunities, initiating test hypothesis and prioritizing scale out of winning tests to improve SEM performance.
• Conduct ad hoc analyses to delve deeper into performance fluctuations, offering actionable recommendations to enhance our SEM strategies.
• Provide guidance to the Leadership Team on market trends and recommendations to adjust portfolio behavior to maximize opportunities and returns.
• Manipulate massive data sets using SQL / Python to identify and prioritize optimization opportunities.
• Constantly test and learn to improve campaign performance.
• Maintain internal and external collaborations on strategic initiatives.
• Deliver impactful analysis regarding key market forces / changes and apply analytics to present tangible business actions / solutions.

Experience and qualifications :

• 5+ years of relevant experience in marketing and quantitative analysis.
• Extraordinary analytical skills, including data manipulation and financial analysis.
• Comfortable working with SQL; Python and R can be beneficial.
• Track record in SEM or similar growth channel is preferred, but not mandatory.
• Great collaboration skills and a good understanding of online marketing / ecommerce.
• Excellence in implementation, attention to detail, and strong organizational skills.

If you are excited about the opportunity to make a significant impact in the travel industry and have a proven track record in SEM, we encourage you to apply and join our innovative team at Expedia Group.

The total cash range for this position in Seattle is $110,500.00 to $155,000.00 . Employees in this role have the potential to increase their pay up to $177,000.

00 , based on ongoing, demonstrated, and sustained performance in the role.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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