Marketing Director Job at PriceEasy AI in Houston

The Director of Marketing will play a pivotal role in shaping the marketing function, while driving our brand strategy, growth and market positioning. This person will develop and execute comprehensive marketing strategies that will boost our brand, lead to customer growth, and improve customer retention.

Responsibilities :

Develop and implement a comprehensive strategic marketing plan to drive pipeline acquisition

Develop and implement an integrated strategic marketing plan to advance the company's brand identity and broaden awareness of its products within our ICP

Set the inbound and outbound marketing strategies that generate high-quality leads for the sales team.

Develop and manage the marketing budget, and report on return on investment and key performance metrics.

Create, manage and experiment with new demand gen programs

Leverage data to drive efficient payback acquisition

Hire, manage and develop a high-performing marketing team.

Keep up with the latest trends in marketing technology and techniques

Requirements :

Bachelor's degree in marketing, business, or related field. MBA is preferred.

Minimum 6 years of marketing experience, preferably in B2B SaaS, with at least 3 years in leadership roles.

Proven experience developing and executing marketing plans and campaigns.

Deep understanding of marketing principles and brand management.

Proficient in marketing automation and CRM tools.

Exceptional team management, decision-making, and leadership skills.

Strong analytical skills paired with a data-informed mindset.

Outstanding communication and presentation skills.

What We Offer :

Competitive salary and benefits

Dynamic, fast-paced work environment

A leadership role with a high degree of influence over the future direction of our company

Equal Opportunity Employer : We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Details Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industry : Software Development

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