Paciolan is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports.
As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year.
Paciolan is seeking a Senior Marketing Automation Strategist to manage our highest-touch marketing automation clients. In this role, you will serve as a key liaison between our sales and client partner teams, building and maintaining strong relationships with key stakeholders.
The ideal candidate will have a strong background in sales, strategy, and marketing, with proven success in account management, driving growth, and revenue.
Experience in customer relationship management, digital marketing, and automation, with the ability to align these strategies across new business units, is essential.
Duties :
- Establish and manage professional relationships with multiple client contacts simultaneously.
- Oversee the development and execution of client campaigns within the marketing automation database.
- Manage a portfolio of clients, delivering value from their marketing automation solutions.
- Lead strategic and tactical planning of marketing automation processes and campaigns.
- Coordinate client projects internally and share best practices.
Responsibilities for :
- Lead and execute integrated marketing campaigns to engage fans and increase ticket sales.
- Provide strategic consultation to expand marketing automation acumen and campaign success across clients.
- Drive adoption and deliver successful use cases that meet business objectives.
- Onboard new clients, providing subject matter expertise in marketing automation solutions.
- Identify process improvement opportunities and recommend enhancements to better utilize Paciolan's marketing automation tools.
- Collaborate with cross-functional teams to consult with clients on fan engagement and ticket sales strategies.
- Provide front-line support for client issues and troubleshooting.
- Share best practices across our community.
- Report on campaign performance and metrics.
Qualifications :
- 6+ years of experience with marketing automation and / or CRM systems.
- Strategic management experience with Marketing Automation Software (Adobe, Eloqua, etc.).
- Understanding of how CRM software (Salesforce) complements marketing automation.
- Ability to optimize complex automation systems.
- Strong oral and written communication skills.
- Analytical, strategic, organized, with project management skills.
- Adaptable and flexible in a dynamic environment.
- Bachelor's degree or equivalent; Marketing, Sales, Business, or related field.
- Ability to manage multiple priorities.
- Preferred : Working knowledge of HTML, CSS, and JavaScript.
The approximate base pay range for this position is $80,000 to $90,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting.
Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.
Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement.
Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience.
Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media;
data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans.
The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust Be Fans of One Another Power Tomorrow Create & Connect Communities Have Fun
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short / Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Learfield is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
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