Senior Marketing Specialist
Summary
The Senior Marketing Specialist is responsible for the development and execution of marketing plans and tactics, for DEI, Talent Brand, Community Accountability partners, Internal Communications and Awards.
Utilizing marketing expertise with a focus on metrics that drive success, you will be responsible for working directly with the leadership to understand priorities and strategic objectives.
By gaining a practical understanding of the businesses supported, at an industry and market level, you will be able to quickly identify marketing opportunities that support partner business line objectives.
Need to have the ability to manage the execution of the strategic and tactical plans that have been developed in support of the annual business objectives, balancing competing priorities and changing conditions across the organization.
Develop and maintain strong relationships with internal marketing partners and other support stakeholders including : Operations / IT, Legal / Compliance and other Marketing support functions (Creative Services, e-Commerce, etc.
Key responsibilities also include managing the development of and tracking goals and objectives for individual campaigns, working with business line to correlate marketing programs.
Description
Job Accountabilities :
- Develop and implement effective marketing plans for DEI, Talent Brand, Community Accountability partners, Internal Communications and Awards to position Associated Bank as an employer of choice.
- Collaborate with key partners to understand inclusive hiring needs and branding efforts through internal and external communications.
Ensuring marketing materials reflect the company’s commitment to DEI, including content that highlights, core values, including DEI efforts, colleague stories, events and initiatives.
- Discover target insights that lead thought-leadership initiatives which translate to effective marketing campaigns. Develop content to bring brand strategy and value proposition to market with the most relevant touch points.
- Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus.
Manage editorial calendar, including promotional material, digital content and equity assets library.
- Develop comprehensive business cases for marketing committee approval, detailing budget and resources needed for initiatives and including expected ROI and use cases.
- Compile voice of customer and customer insights, measure marketing efforts and identify ways to continuously drive marketing effectiveness.
Consistently measure and communicate performance tied to business results.
Qualifications
Education :
Bachelor's Degree or equivalent combination of education and experience Marketing
Required Experience :
- 4-7 years Marketing, either within a mid-tier financial services company or equivalent marketing experience in a related industry (advertising, market research, etc.)
- Required Experience with DEI, Community Accountability, Employer Brand / Talent Brand is an asset.
Compensation & Benefits
In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
- Retirement savings including both 401(k) and Pension plans.
- Paid time off to volunteer in your community.
- Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
- Competitive salaries with professional development and advancement opportunities.
- Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
- Personal banking, loan, investment and insurance benefits.
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