DIGITAL MARKETING ASSOCIATE

Digital Marketing Associate

About Fahe :

Fahe brings people, organizations, and resources together to build homes, communities, and a thriving Appalachia. Join our growing team.

Working with our Network of 50+ nonprofits across the Appalachian portion of Kentucky, Tennessee, West Virginia, Virginia, Alabama, and Maryland, we use our expertise in finance, collaboration, innovation, advocacy, and communication to achieve a more prosperous Appalachian region.

With a focus on leadership, housing, education, health and social services, and economic opportunity, Fahe empowers the people and communities of Appalachia with the resources, opportunities, and tools needed to build a better life.

Our strength in numbers creates positive change in one of the poorest and most difficult regions of the country to serve.

Since our inception in 1980, the Fahe Network has served 687,183 people, made $1.05 billion in direct investments, and achieved a total cumulative financial impact of over $1.

6 billion dollars in Appalachia.

Job Summary :

Are you ready to dive into the world of digital marketing, collaborating with a dynamic team to make a real difference in the lives of individuals and communities across central Appalachia?

Join Fahe, where you'll harness the power of various digital marketing strategies to support the mission of a nonprofit network dedicated to fostering thriving Appalachian communities.

Through social media, search engine optimization, digital content creation, email outreach, and more, we aim to forge stronger connections within our community, attract supporters, and elevate our profile as leaders in thought.

Fahe is in search of a digital marketer adept at driving growth and engagement primarily with business-to-business (B2B) audiences through owned marketing platforms.

The ideal candidate will possess a deep understanding of digital marketing tactics, strategies, analysis, and optimization, coupled with a collaborative spirit, excellent communication skills, and meticulous attention to detail.

As a results-oriented self-starter, you'll adhere to best practices in showcasing our nonprofit network's work across various marketing channels.

Working alongside cross-functional teams and external partners, you'll demonstrate flexibility in adapting workflows and responding swiftly to emerging developments.

Essential Duties and Functions :

• Craft brand-centric digital communications in line with established writing style and design guidelines
• Generate and refine social media, email, and other marketing content, aligning with creative briefs and project plans
• Source relevant graphics and content, whether through staff / stakeholder collaboration, agencies, Canva, or stock illustrations
• Maintain regular reporting and derive actionable insights from performance metrics, encompassing website analytics, social media engagement, email campaign effectiveness, and more
• Execute e-newsletter and email campaigns using platforms like Mailchimp
• Assist in building and segmenting contact lists for targeted outreach
• Manage content posting across social media platforms, including Facebook, Twitter / X, YouTube, and LinkedIn
• Update content on Wordpress websites
• Execute Google ad grant campaigns

Requirements for this position include :

• 2-6 years demonstrated work experience in a digital marketing capacity, showcasing a blend of analytical, technical, and communication skills
• A Bachelor's degree in a relevant field, e.g., Marketing, Communications, Advertising, Business Administration, Liberal Arts, etc.
• Proficient at using Microsoft Office, Wordpress, Google Analytics, and email and social media marketing platforms
• A proactive self-starter capable of managing multiple priorities concurrently
• Proficient with technology in general and adaptable to learning new software platforms
• Previous nonprofit experience preferred, particularly with a nonprofit member association
• Familiarity with central Appalachia and an understanding of the region's housing and economic challenges is advantageous

This position offers a hybrid work arrangement with our primary office located in Berea, KY.

Ready to showcase your skills? Be prepared to share examples and a portfolio of your work when applying.

For the past eight years, our staff nominated Fahe as one of the top 100 Best Places to Work in Kentucky. Fahe is an Equal Opportunity Employer seeking applicants who can bring diverse viewpoints, experience, talents, and culture to promote our organization's mission of building thriving communities in Appalachia.

We offer a diverse work environment with competitive salaries and excellent benefits. Visit www.fahe.org to learn more about Fahe.

NOTICE : Qualified candidates may submit their application through the Fahe HR portal. Upon submitting your application, please provide an example of your own work related to digital marketing.

You can do so by including the portfolio sample in your cover letter submission.