Sr. Marketing Manager, Executive Engagement - LinkedIn Sales Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce.

Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.

We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

This role is located in San Francisco or New York.

The LinkedIn Sales Solutions team is looking for an experienced, detail-oriented and collaborative professional to develop and manage executive engagements.

This role requires the ability to think both at a strategic and programmatic level, be able to effectively drive processes and consistency across the business and deliver impactful business outcomes.

The ideal candidate will be skilled at developing and executing customer engagement plans that maximize executives’ time in a highly visible fast-paced environment.

In this role, you will be responsible for driving single client engagements and briefings with the goal of deepening relationships and building trust with senior customer decision makers.

The role requires orchestration across a variety of internal stakeholders and external customers. It also requires someone who is agile, works well in ambiguity, and can jump in to solve issues and drive deliverables from start to finish.

Engagements may be in-person or virtual, and may be executed in a variety of formats, from 1 : 1 meetings to full or half-day briefings in LinkedIn Executive Briefing Centers.

Additionally, the role will be responsible for guiding best practices for executive engagement across the business, creating consistency in execution and reporting, and driving global collaboration.

Additional responsibilities include reporting emerging trends, driving content development and recommendations for briefings and innovating engagement strategies.

Finally, the ideal candidate will have strong collaboration, communication, storytelling and budget management skills. They should be a self-starter who has demonstrated strong prioritization and project management skills and has the ability to navigate complex organizations.

Responsibilities

• Develop and execute an executive engagement strategy that will unlock, build, and nurture relationships, provide thought provoking conversations and create meaningful engagement between customers and internal LinkedIn executives.
• Proactively prioritize and plan executive engagements in alignment with business objectives.
• Run an effective triage process for all customer engagement requests from the Sales team.
• Plan and support executive customer visits to LinkedIn Executive Briefing Centers. Ensure the engagements are appropriately leveled and supported with content and insights that address the team’s and the customer’s most critical and strategic priorities.

This may include facilitation and presentation of the engagements.

• Align with stakeholders, including Sales, Integrated Marketing, and Product Marketing, to ensure messaging and experiences complement the needs of our customers.
• Build content strategies that align to important narratives and thought provoking topics, driving memorable conversations.
• Implement engagement tactics, online and offline, to support pre and post event pull through.
• Act as a single point of contact aligning with Sales and stakeholders to prepare for onsite visits, working directly with associated staff of internal executive leaders from planning to execution, and driving follow up actions and communications.
• Own reporting, including emerging trends, engagement and impact insights and communicate outcomes.
• Deeply understand Sales Navigator and deep sales, along with unique persona and industry use cases, to deliver high value impact.
• Some travel will be required (up to 20% of the time).

Qualifications

Basic Qualifications :

• BA / BS Degree or equivalent experience.
• 7+ years of executive engagement or executive communications experience.
• 5+ years of experience in B2B marketing with a focus in event marketing.

Preferred Qualifications :

• Prior experience working with Sales teams and SaaS experience preferred.
• Ability to work with multiple stakeholders across a highly collaborative environment.
• Experience developing content strategy, including the ability to tailor and personalize narratives to be relevant for various audiences.
• Experience developing, presenting and executing event strategy.
• Strong executive level presentation skills and presence.
• Highly motivated self-starter with an entrepreneurial spirit; able to navigate ambiguity and drive projects from idea through execution, build strong internal relationships, prioritize resources based on business impact, and build consensus and alignment on critical initiatives.
• Strong attention to detail and follow through.
• Excellent interpersonal and written + verbal communication skills, and a demonstrated ability to work collaboratively with others.
• Adept at quantitatively measuring and communicating program effectiveness and identifying improvement opportunities.

Suggested Skills :

• Stakeholder management.
• Communication.
• Presentation.
• Content development.
• Business Acumen.

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location.

This may differ in other locations due to cost of labor considerations.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans.

For additional information, visit : https : / / careers.linkedin.com / benefits.

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