Director of Marketing

Robert Half
Orefield, PA, US
Full-time

We are looking for a Director of Marketing to join our client in the Food & Food Processing, Real Estate, and Consumer Services industries, located in Orefield, Pennsylvania.

In this role, you will be responsible for overseeing all marketing strategies and their implementation, developing marketing materials, and maintaining the company's digital presence across various platforms.

This is a 100% onsite position.

Responsibilities :

  • Oversee and develop all marketing strategies and ensure their effective implementation
  • Create, develop, and maintain all marketing materials including sell sheets, presentations, brochures, and point of purchase displays
  • Implement regional target markets through customer polls, analysis, and direct customer contact
  • Oversee and execute all advertising placements such as billboards and magazine ads
  • Coordinate tradeshows, meetings, and promotional events
  • Maintain company websites and manage social media outlets including Twitter, LinkedIn, and Facebook
  • Utilize CRM and database tools to track and analyze marketing efforts
  • Develop and execute social media campaigns to increase brand awareness
  • Plan and manage marketing campaigns, utilizing tools such as Google Analytics to assess their success
  • Design digital and print materials for advertising and promotional efforts

Qualifications :

  • Demonstrable experience in a similar role within the Food & Food Processing, Real Estate, or Consumer Products industries
  • Proficiency in CRM and Database management
  • Familiarity with Facebook Insights, Google Analytics, and other social media analytical tools
  • Proven track record of creating effective advertisements and enhancing brand awareness
  • Experience in campaign planning and execution
  • Strong design and digital skills
  • Ability to develop and implement marketing strategies
  • Experience in managing marketing campaigns across various platforms
  • Skills in creating brochures and advertising placements
  • Experience with billboards, tradeshows, and other offline marketing strategies
  • Knowledgeable in social media advertising, campaigns, content creation, and strategy development
  • Strong leadership skills with the ability to motivate and lead a team
  • Excellent communication and presentation skills
  • Ability to analyze market trends and apply insights to marketing strategies
  • Bachelor's degree in Marketing or related field required; Master's degree preferred
  • 2 days ago
Related jobs
Promoted
VirtualVocations
Philadelphia, Pennsylvania

Key Responsibilities:Own and execute marketing strategyLead go-to-market strategy for new productsManage brand, messaging, and event planningRequired Qualifications:Proven experience leading a marketing teamDemonstrated success in managing a marketing organization through growth phasesExpertise in b...

Promoted
The Solana Doylestown
Warrington Township, Pennsylvania

Here are a few of the daily responsibilities of a Director of Marketing & Sales:. Director of Marketing and Sales. Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closin...

Promoted
VirtualVocations
Philadelphia, Pennsylvania

A company is looking for a Director of Marketing. ...

Promoted
Robert Half
Orefield, Pennsylvania

In this role, you will be responsible for overseeing all marketing strategies and their implementation, developing marketing materials, and maintaining the company's digital presence across various platforms. Create, develop, and maintain all marketing materials including sell sheets, presentations,...

Promoted
The O'Connor Group
Philadelphia, Pennsylvania

Odessa is looking for a Director of Product Marketing to join our team. Proactively collaborate across all marketing teams including demand generation, creative services, content marketing, events marketing, public relations, and beyond. At least 5-7 years of product marketing experience working in ...

Promoted
Sepro America LLC
Warrendale, Pennsylvania

Reporting directly to the Regional Managing Director, the Director of Sales and Marketing will play a crucial role in shaping the future of our market penetration and brand positioning. We are seeking a visionary and strategic Director of Sales and Marketing to lead our efforts in expanding our pres...

Chartwells K12
Philadelphia, Pennsylvania
Remote

As the Director of Field Marketing at Chartwells, your mission is to bring a dash of fun and excitement to our programs and services. Hey there, future Director of Field Marketing! If you're ready to help ensure every kid leaves the cafeteria happier and healthier, we want you on our team. Build mar...

Benco Dental
Bloomsburg, Pennsylvania

Excellent Compensation Packages Medical, Dental and Vision Benefits Effective on Day 1 401k Package, Paid Time Off Program, and Profit Sharing Flexible/At Home Working Options Associate Discounts and Community Giveback Programs College Tuition Savings Program Caring Family Culture Toward all Associa...

Accela Healthcare
Philadelphia, Pennsylvania

Regional Director of Marketing and Business Development. Why join our team as the Regional Director of Marketing and Business Development?. Regional Director of Marketing and Business Development. Regional Director of Marketing and Business Development. ...

Thomson Reuters
Philadelphia, Pennsylvania

Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace a...