Overview :
The Web Channel Content Strategist will oversee development of all content for our Six Flags Parks & Resorts websites. In this role, you will be responsible for curating, creating, and managing content across various park brands, ensuring consistency, engagement, and alignment with our brand voice.
Working with Product Marketing and Regional marketing stakeholders to ensure content and delivery align with brand and revenue / activation initiatives.
Responsibilities :
Design, edit, and proofread web content, including events, product descriptions, landing pages, and more, ensuring consistency in tone and style.
Implement SEO best practices, including keyword research, on-page optimization, and meta tag creation, to improve organic search rankings.
Ensure content is optimized for various devices, ensuring a seamless user experience.
Assist in the development and execution of content strategies that align with the company’s marketing goals and target audience.
Monitor and analyze the performance of web content in collaboration with the Campaign Insights team, making data-driven recommendations for improvements.
Provide regular updates on content to the web infrastructure team for implementation.
Collaborate with Regional park marketing product teams to create content that supports broader marketing initiatives.
Compliance and Quality Assurance : Ensure all content adheres to brand guidelines, legal requirements, and accessibility standards.
Qualifications :
Education required : B.S. Degree in Marketing, Graphics, Communications or another related field
Minimum years of experience required : 10 or more years in marketing, with previous experience developing a successful lead generation and nurturing program
Familiarity with automation CMS tools
Understanding of web specs, download speeds, SEO, and responsive design a plus
Adobe Creative Suite knowledge preferred
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Comfortable working cross-functionally
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Comfortable working cross-functionally
Understanding of online ticketing a plus
Web Content Specialist Web West
The Web Channel Content Strategist will oversee development of all content for our Six Flags Parks & Resorts websites. Design, edit, and proofread web content, including events, product descriptions, landing pages, and more, ensuring consistency in tone and style. Monitor and analyze the performance...
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