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Senior Director of Growth Marketing

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for a Sr. Director of Growth and Customer Marketing.Key Responsibilities : Develop and implement marketing strategies for customer acquisition, retention, and revenue growthLead customer marketing efforts to enhance retention and drive upsell opportunitiesOwn reporting on the impact of marketing initiatives and optimize performance based on key metricsRequired Qualifications : Minimum 10+ years in B2B marketing with a focus on enterprise sales and Account-Based Marketing (ABM)Proven experience in implementing Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategiesDemonstrated success in executing integrated, multi-channel campaignsStrong proficiency in analytics and reporting to guide marketing decisionsExtensive experience in building and scaling high-performing marketing teams

13 days ago
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