Manager, Marketing
Responsibilities
- Manage the marketing team, fostering collaboration and ensuring all projects are executed on time.
- Lead assigned projects, including cause-related marketing and special events.
- Develop, communicate, and implement marketing strategies.
- Interact with relevant marketing, media, and communications teams.
- Communicate marketing strategy to sales and marketing personnel.
- Effectively utilize electronic communication systems, PowerPoint, and social media to maximize marketing and sales efforts.
- Perform editorial direction, design, production, and distribution of all marketing materials.
- Write marketing articles featuring business and market trends.
- Oversee the company’s website and its content.
- Suggest and manage the marketing budget within approved limits.
- Ensure high-quality and cost-effective marketing strategies.
- Attend trade shows to assist with PR and marketing efforts.
- Maintain the marketing database and backup files.
- Keep records of printed materials.
- Collaborate with the Senior Director of HW Sales and Director of SW Sales to develop communication strategies that enhance the company’s mission, products, and services.
- Coordinate the appearance of all print and electronic materials, including letterhead, logos, brochures, and publications.
- Measure the cost-effectiveness of marketing strategies.
- Perform other duties as required.
Requirements and Skills
- BS in Marketing or equivalent
- Related Marketing / Communications / PR Management experience
- Able to perform hands-on functions required within the position
- Knowledge and application experience within electronic communications such as Facebook.
- Experience in setting up, coordinating, and overseeing trade shows.
- Excellent organization and project management skills.
- Able to work efficiently under little direction, supervision, and follow-up. Proficient in Microsoft Office, Excel, and Word
- Strong written and verbal communication skills
- Ability to conduct effective Marketing training
- Possess and maintain a valid driver’s license
- Able to work in a fast-paced environment
- Ability to travel up to 25%
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