Associate Director Consumer Insights-Princeton, NJ.

Associate Director Consumer Insights

Princeton, NJ, US

Hybrid

The primary mission of the Consumer Insights Associate Director GCB Home is to design and implement methodologies, analytical tools and deployment platforms for key global home care clients in in North America.

You will fuel fragrance creation by identifying and connecting consumer needs with product development focusing on, but not limited to, air care products and applications.

As a consumer research expert, you will implement best in class research methods that provide a fundamental understanding of the home care market, consumers, benchmarks and fragrance submissions to anticipate and answer development and commercial needs.

You will be part of an interdisciplinary North America-focused team that includes Marketers, Fragrance Development Managers, Perfumers and Account Leads, working together on a variety of home care brands.

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive business vlue.

Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Your key responsibilities

Lead the ideation, execution, analysis and communication of consumer research for GCB Home clients in North America to win new business, optimize existing brand portfolios and drive growth.

Drive a consumer-centric mindset throughout the fragrance development process.

Deploy a range of quantitative (e.g. iterative product testing, benchmarking, concept testing, U&A studies, etc.) and qualitative methodologies (e.

g. focus groups, ethnographies, in-depth empathy interviews, etc.) to explore, identify and validate consumer needs and olfactive preferences, managing all phases of the research process.

You will act as a trusted research consultant for internal stakeholders and clients to identify and design the most appropriate research method to best answer their business objectives and questions, understanding the inherent advantages and limitations of any given approach.

• Collaborate with the global Consumer Insights team on fundamental studies providing on-the-ground, local support in project implementation, as well as feeding strategic priorities.
• Strong experience regularly interacting, presenting and sharing thought leadership with clients; Role is heavily client-facing and requires confidence and expertise exploring the deeper need behind the ask.
• Basic knowledge of sensory methods.
• Monitor account-specific and proactive needs, frequently updating the global budget platform.

We bring

• Recognition and celebration of your efforts and accomplishments.
• Opportunities for growth and advancement for those who embrace innovation and take initiative
• Collaboration with experts in health, nutrition, and beauty to drive progress.
• Customer-first approach, working with world-renowned brands to turn ideas into impactful solutions
• Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.
• Dedication to creating better futures for customers, communities, people, and the planet.

You bring

• Minimally a bachelor's degree required in either Consumer / Market Research, Consumer Science, Market Research, Psychology or Analytics or related field.
• 5-10 years experience in market research, consumer insights and strategy, brand development, product development and innovation etc.

on the supply side or client side that encompass all phases of the research process from inception (i.e., questionnaire / discussion guide design, sampling, supplier negotiation) to execution (i.

e. fieldwork management) and communication (i.e. data analysis and presentation of results to key stakeholders).

• Ease, enthusiasm and expertise conducting the minutia of research design and analysis, as well as big picture thinking that connects different data points into a coherent, compelling story for internal clients and high level clients
• Proven ability to successfully manage multiple ongoing projects and priorities
• A self-starter and team player, you have a desire to be part of a highly creative team in a fast-paced, competitive and inspiring fragrance industry

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress.

We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate : there’s a place for everyone at dsm-firmenich.

As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies.

Selection is based on qualifications, competency, experience, performance history and fit with the team to advance fair and equitable opportunity.

Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process.