Job Description
The Business Development Director reports to the Chief Marketing Officer and is part of Publicis Groupe Creative’s US Growth Hub.
This newly created role will look after two of the Groupe’s well known and highly awarded creative agencies. This person is responsible for pitching, prospecting support, management of agency brands and the growth and development of junior team members.
The Growth Hub is the engine that drives growth that helps grow our US Creative client list, reputation, culture, portfolio and bottom line.
It's a high-functioning, quick-thinking, tight-knit group of thinkers and doers who move at the breakneck speed of new business to tell our agency narratives, build relationships, solve problems and win pitches.
Responsibilities
- Assist in fielding and vetting new prospect calls and emails.
- Conduct background research on prospective clients and agency competitors.
- Work with the Chief Marketing Officer to help determine winning strategy, team casting, and commercial approach for each prospect / pitch assigned.
- Lead the work with each pitch team to develop and refine the pitch deck content, coordinate leave-behind materials and any unique presentation / meeting needs.
- Assist editorial writer in creating and cataloguing new business content, such as helping to write and gather assets for case studies, agency reels and videos, RFI / RFP responses, etc.
- Work closely with public relations / communications personnel to ensure the agency story and voice carries through all public materials and lends to growth strategies.
- Coordinate with presentation designers to ensure the proper look and feel is developed for the materials associated with each pitch.
- Handle the operational intricacies and fast-moving nature of the process including setting up timelines, tracking the budget, communicating information to the team and managing the workflow.
- Manage Business Development Account Executive.
- Track and report new business wins and losses.
- Additional responsibilities as assigned.
- This position is ideally based in NY with some travel for pitches and conferences.
Qualifications
Qualifications
- You've got at least 10 years of experience in the ad industry and at least 2 in business development.
- You know how to use Google Docs and Microsoft Office programs. (And Illustrator, InDesign, Photoshop, iMovie and Final Cut are major pluses).
- You’ve got a Bachelor’s degree ideally in marketing, communications, advertising or related field.
- You're ready to roll up your sleeves and design beautiful solutions with some of the most driven people in the business.
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