Job Description
The Vice President, Integrated Investment will be responsible for activating digital and video strategic plan development and all aspects of implementation.
Role Objectives :
- Assist with planning and implementation for client accounts across digital and traditional media
- Plays a leading role in all aspects of campaign management including vendor liaison and reporting
- Training / Support of junior team in billing, reporting, trafficking, analytics and research
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. digital, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing : insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Draw actionable insights based off syndicated data, Nielsen, ComScore
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Maintain a knowledge of all ad serving platforms
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
- 10+ years of digital and video media buying / planning experience
- Must have excellent verbal / written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
- Must possess / develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
- Experience with upfronts
- Experience with Prisma and DCM preferred
- Experience with Research tools such as Nielsen, comScore preferred
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