Associate Director of Marketing at 14th Street Y

Title : Associate Director of Marketing at 14th St Y

Division - Department : External Relations

Job Classification : Exempt

Date : June

Supervisor : Communications Director

Please note that applications will not be considered unless they include a cover letter.

The 14th Street Y is a vibrant community center located in downtown Manhattan and grounded in the belief that contemporary Jewish sensibilities and culture can be a source of inspiration, connection, and learning.

Each year, tens of thousands of New Yorkers of all ages, races, and ethnicities come to 14Y as members, visitors, or partners to experience our high quality, varied and inclusive programs centered around arts and culture, early childhood education, summer camps, fitness and aquatics, and older adult services.

14Y is part of Educational Alliance (EA)’s network of community centers in Lower Manhattan. One of New York City’s original settlement houses, EA was founded in to offer educational, social, and cultural services to immigrants arriving to the Lower East Side.

Today, EA is a proudly Jewish institution that partners with the diverse communities throughout Lower Manhattan. We provide New Yorkers with high-quality, transformational programs that enhance their well-being and socio-economic opportunities, reflecting our belief that everyone in our city should be given the tools to truly flourish and thrive.

JOB PURPOSE

The Associate Director will serve as a strategist and a practitioner, helping to create and implement marketing plans to support and grow 14Y’s diverse range of programs and overseeing production and distribution of collateral.

The Associate Director will build brand awareness through all forms of media, including print and digital advertising, print collateral, social media, strategic alliances and partnerships, and direct marketing.

The ideal candidate will be able to work with many different audiences across different types of media, with a proven background in outreach and building partnerships.

Reporting directly to Educational Alliance’s Director of Communications, the Associate Director will work collaboratively with staff across all 14Y programs, as well as 14Y leadership.

The Associate Director will supervise the Marketing Associate and work closely with the organization’s graphic designer.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

Promotion and Strategy (60 %)

• Work in partnership with 14Y leadership and EA’s Director of Communications to develop a strategic marketing framework and clear, consistent brand strategy for 14Y that will expand visibility in the community and effectively reach new audiences.
• Work in partnership with 14Y leadership and EA’s Director of Communications on 14Y fundraising initiatives, events, and othercampaigns.
• Refine and implement promotional strategies across website, social media, and print collateral for all 14Y programs including membership, preschool, camp, fitness, Jewish cultural programs, adult classes and workshops, older adult programming, fitness, aquatics and more.
• Track impact of programmatic messaging and promotionalefforts.
• Build and maintain excellent external and interdepartmental relationships to ensure successful planning and execution of marketing strategy for 14Y programs and events.
• Work with EA’s Director of Communications on press strategy to elevate awareness of and publicity for 14Y programs.

Management (40%)

• Supervise the 14Y marketing team, including Marketing Associate, consultants, and interns (when applicable).
• Lead and guide both the internal marketing staff and 14Y program staff in managing social media, newsletter, website, and collateral production.
• Manage partners and vendors, including printers and mail houses.
• Coordinate marketing efforts with the Educational Alliance team, when needed.
• Provide fiscal management and oversight for the 14Y marketing department as well as 14Y programs’ marketing budgets.
• Work with Marketing Associate to maintain marketing inventory, signs, and wayfinding, identifying program and buildingneeds.

JOB REQUIREMENTS

Required Knowledge

• Bachelor’s Degree in Marketing or Communications or similar work experience is required. Master’s Degree is a plus.
• Passion for outreach and for building community.
• 5-7 years of experience in Marketing / Communications in the nonprofit or for-profit sector.
• Experience planning and executing marketing campaigns, budgets, and projects.
• Excellent verbal and written communication skills, with proven ability to tell a compelling story.
• Strong analytical, planning, and organizational skills
• High degree of personal accountability with significant emphasis on internal and external customer service.
• Demonstrated ability both as a manager and as a team player with the willingness to adapt to achieve shared goals.
• Ability to take direction and work in a fast-paced environment, balancing and prioritizing the needs of multiple departments.
• Experience using WordPress, Asana, Constant Contact, Sprout Social, or similar managementtools and aware of evolving trends in social media / digital advertising.
• Integrity, resourcefulness, creative problem solving, and a willingness to pivot as needed.
• Knowledge of Jewish culture and values is a plus but not necessary.

Role Key Competencies

• Quality Focus
• Communication
• Data Analytics
• Partnerships and Networking
• Team Management
• Flexibility
• Collaboration

Benefits

• Competitive Salary
• Generous Paid Time Off (PTO) policy
• Medical, Dental, Vision and Life Insurance
• Pension Plan

b) Retirement Plan

• Free Gym Membership at our 14Y and Manny Cantor Center gyms
• Discounts to programs at Educational Alliance

Limitations and Disclaimer

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position.