Director Marketing - Rare Disease
We are seeking an experienced and strategic Director of Marketing - Rare Disease to join my client's exciting and growing marketing team.
This person will help drive the commercial success of their key rare disease asset(s). This role requires a visionary leader with a deep understanding of the rare disease landscape, as well as the ability to develop and execute marketing strategies that resonate with patients, healthcare professionals, and key stakeholders.
Key Responsibilities :
- Strategic Planning : Develop and implement comprehensive marketing strategies that align with the company’s business objectives and growth targets in the rare disease space.
- Brand Development : Lead the creation and management of brand identities for their rare disease products, ensuring consistent messaging across all channels.
- Market Research : Conduct thorough market analysis to identify opportunities, trends, and challenges within the rare disease market.
- Product Launches : Plan and execute successful product launches, including the development of go-to-market strategies, promotional materials, and educational resources.
- Stakeholder Engagement : Build and maintain relationships with key stakeholders, including patients, healthcare professionals, advocacy groups, and industry partners.
- Digital Marketing : Oversee the development and execution of digital marketing campaigns, including social media, content marketing, and online advertising.
- Cross-Functional Collaboration : Work closely with cross-functional teams, including Sales, Medical Affairs, and Regulatory, to ensure alignment and successful execution of marketing strategies.
- Budget Management : Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.
Qualifications :
- Experience : Minimum of 8-10 years of marketing experience in the biotechnology or pharmaceutical industry, with at least 5 years in a leadership role focused on rare diseases.
- Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Expertise : Deep understanding of the rare disease market, including regulatory requirements, patient advocacy, and market access challenges.
- Skills : Strong leadership, communication, and analytical skills, with the ability to think strategically and execute tactically.
- Innovation : A creative and innovative mindset, with a passion for making a difference in the lives of patients with rare diseases.
- Travel : Willingness to travel as needed (up to 25%)
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