Senior Manager, Direct Mail Marketing - Beyond Yoga
LEVI'S Culver City, CA, USA Posted 1 month ago Full time Job description
Beyond Yoga is a luxury athletic and lifestyle clothing brand rooted in the belief that you deserve to look and feel amazing whether you're headed to the studio or staying in.
Prioritizing quality from the start, our clothing is made in the USA with luxuriously soft fabrics, ethical manufacturing processes, and rigorous fit testing.
We offer a range of sizes (up to 3X in many styles) so that everyone can wear Beyond Yoga. Quality, inclusivity, and attention to detail aren't just catch phrases for us, we apply them to everything we do inside the company walls and out.
The people we hire are, like us : passionate - inclusive - honest - warm - focused - curious - enthusiastic - and fun!
About the JobThe Senior Manager, Direct Mail Marketing will drive the strategy, execution, and optimization of Beyond Yoga's direct mail program.
You will be responsible for the day-to-day marketing planning and operations to identify opportunities to acquire, retain, and reactivate customers via the direct mail channel.
You will collaborate cross-functionally with multiple departments to execute seasonally relevant, conversion-driving print marketing assets.
You will report to the Vice President of Ecommerce.
This role is fully remote optional but Los Angeles area is preferred due to possible hybrid work model once the offices reopen.
What you'll do
- Design, execute, and measure direct mail campaigns for acquisition, retention, and reactivation audiences
- Rigorously test direct mail attributes; from content and format to lists, selects, offers, and segmentation
- Partner with customer acquisition and retention teams to maximize full funnel conversion efforts
- Establish communication loop with Brand team to understand seasonal trends, tentpole launches, and other key initiatives to drive direct mail content and campaigns
- Contribute to strategy, new ideas and efficiency improvements
- Drive the creation of direct mail collateral, new or updating existing
- Oversee daily direct mail postcard program with external partner
- Manage print vendors for cost analysis, production oversight and campaign execution
- Manage data vendors for audience targeting, segmentation, on-going and ad-hoc analytics
- Analyze large amounts of data to optimize programs
- Own and track campaign financials to ensure budgets are met
- Monitor and report on campaign progress weekly / monthly / quarterlyWho you are
- You have a well-calibrated mix of art and science in your abilities, instincts and execution
- Instinctual about driving engaging and relevant direct mail campaigns
- Highly analytical with a passion for testing and measuring resultsWhat you'll need
- Bachelor's degree in Marketing, Business, or related field
- 5+ years of direct mail marketing specifically with print catalogs
- 3+ years experience of end-to-end campaign ownership, including strategy, planning, executing, testing, and analyzing campaigns
- Experience with leading-edge offline segmentation methodologies and their respective role in marketing communications.
- Advanced Excel proficiency and quantitative skill set
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