Director of Marketing (Business Immigration Law)

Job Description

Job Description

Salary : $120,000 - $160,000 DOE

WR Immigration is a global immigration firm known worldwide for its innovation, technology, high touch legal services, and flawless execution.

With seven offices in three time zones, the firm provides corporate global visa services in over 100 countries. WR is one of the fastest growing immigration service providers worldwide with over 30 attorneys and 140 immigration professionals working out of offices in Boston, Denver, Los Angeles, Michigan, New York, Oakland, San Francisco, Santa Monica, and Shanghai.

The Director of Marketing leads the Marketing team to support the expansion of the firm’s client base. This position is primarily sales-focused and supports the firm by overseeing research and contacting potential new client sources via initiatives developed alongside the rest of the Marketing Team.

Director of Marketing Responsibilities :

• Plans, directs, and coordinates marketing efforts.
• Gathers and analyzes information to identify new markets and customers, demand for services, and efficacy of existing marketing campaigns and strategies.
• Coordinates with partners and other members of leadership to complete responses to Requests for Proposal from prospective clients.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services.
• Develop and manage advertising and promotional campaigns.
• Conducts pricing research and analysis to develop competitive pricing strategies.
• Maintains knowledge of trends and developments in the industry; identifies needs for new services and makes recommendations to leadership.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates trade shows, conferences, and other events.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Requirements :

• Experience with Worldwide ERC / global mobility strongly preferred
• Masters degree in marketing or MBA (required)
• Experience in a Marketing leadership role (manager or director level)
• Proven marketing campaign experience, especially in relation to digital marketing
• Experience responding to RFPs
• Demonstrated analytical and problem-solving skills
• Strong communication skills
• Professional and proactive work ethic
• Proficiency with MS Office, including Outlook, Word, Excel, and PowerPoint
• Familiarity with a variety of marketing tools
• Experience using a CRM (Salesforce preferred)
• Excellent organization and time management skills

WR Immigration is committed to creating, fostering, and preserving an inclusive environment. We support our team members from all nations and backgrounds to achieve their goals and build a life of their dreams.

We recognize that our team members bring different talents, skills, and experiences and their contributions are valuable for our clients and our firm.

We believe that it is our responsibility to create an inclusive and respectful workplace that inspires excellence and compassion.

Interested candidates should submit a resume / CV, cover letter, and brief writing sample.

remote work