Marketing Coordinator (Horseshoe Bossier) Full-Time

JOB SUMMARY :

Coordinates responsibilities for all advertising, publicity, artwork, production, special event, and promotion activities.

In addition, this position is responsible for assisting in the creation of and being accountable to an annual marketing plan and budget in accordance with Horseshoe guidelines.

GENERAL REQUIREMENTS :

• Bachelor’s degree ( from four-year college or university in Marketing, Communications, Journalism, Business Administration or related subject matter preferred.
• Experience in Hotel / Casino, Hospitality, and Food and Beverage Marketing, Advertising, and Publicity preferred.
• Strong communication skills.
• PC computer literacy and ability, including Microsoft Office for Windows (Word, Excel, PowerPoint), Calendar Maker, Internet / Mail.
• Strong Excel and PowerPoint skills.
• Ability to obtain the appropriate work authorization per gaming regulations required.
• Ability to work weekends, holidays, and special events.
• Must present a well-groomed appearance.
• Must be able to read, write, speak, and understand English.

ESSENTIAL JOB FUNCTIONS :

• Assists in the creation of an annual Marketing plan and budget in accordance with Caesars’ guidelines and Marketing’s input.
• Ability to remain within budget and communicate variances and variance forecasts during monthly P and L reviews and in consultation with the Marketing manager on an ongoing basis.
• Responsible for assisting the Marketing manager with the, media placement, special events, promotions, and public relations creative related activities in coordination with advertising / creative agencies / firms as appropriate.
• Assists in maintaining a monthly reconciliation binder with separate categories each month for print, radio, TV, outdoor, special event, promotion, and production insertion / job orders.
• Reconciles bills with insertion / job orders as they come in.
• Investigates and follows up on any variances.
• Submits correct bills for payment to accounts payable in accordance with Caesars’ procedures to be established.
• Assists with maintaining computerized monthly budget spreadsheets showing budget to actual spends in all marketing spends areas.
• Attaches monthly variance / exception reports to each monthly spreadsheet as applicable.
• Prepares binders and / or power point presentations for quarterly reviews.
• Maintains two monthly binders; one for keeping copies of all Caesars / Horseshoe / Harrah’s print advertising and publicity copies (with marketing administrative assistant’s help) and one for keeping copies of all Caesars / Horseshoe / Harrah’s competitor print advertising and publicity copies (Including photos of outdoor advertising).
• Maintains binders for flash reports; DORs; club daily totals; entertainment contracts for lounge; event attendance; income statements; RSVP totals.
• Updates spreadsheets regarding RSVP rates, no-show rates, direct mail analysis, key marketing indicators, etc.
• Attends events and entertainment as needed.
• Assists Entertainment & Events Manager with duties surrounding events such as setting up meet & greets, ensuring correct signage placement before & after event, and helping with general setup.
• Maintains a cataloged photo library of property, events, and entertainment, etc.
• Assists with coordinating vendor activities from inception to completion including advertising agency(s), media, (artists, printers), sign maker(s), event planners, etc.
• Assists with ensuring ads are approved by all necessary departments / individuals in accordance with Caesars guidelines prior to releasing them for publication / airing / display.
• Assists in the resolution of Horseshoe / Harrah’s and vendor challenges.
• Assists with monitoring all Horseshoe / Harrah’s creative including logo and PMS color / typestyle consistency in accordance with Caesars guidelines, signage, ad copy, print, electronic, and outdoor media in accordance with Marketing’s and the Caesars’ guidelines.
• Assists with monitoring all Horseshoe / Harrah’s media placement in accordance with Caesars guidelines.
• Provides reports as requested by the Marketing manager including reach and frequency analysis, advertising effectiveness research, GRP / TRP, CPP, TSL, and Arbitron ratings / demographic analysis, competitive (ongoing), and bids for creative (as requested in accordance with Caesars guidelines).
• Maintains confidentiality of information and agree to and sign the Horseshoe confidentiality agreement.
• Maintains a cataloged tape library of all Horseshoe / Harrah’s and Horseshoe / Harrah’s competitor electronic advertising and publicity.
• Assists with special events / entertainment events and produce or update spreadsheets designed to track events.
• Other duties may be assigned.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to effectively present information to both line staff and top management.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

DEMANDS NECESSARY TO COMPLETE ESSENTIAL JOB FUNCTIONS :

PHYSICAL & MENTAL :

• Must be able to work long hours any day of the week and be able to stand for long periods of time (8-10 hours).
• Must be able to bend, stoop, crouch, kneel, twist, balance, and work at a desk when performing clerical functions.
• Ability to respond to visual and aural cues.
• Ability to respond to visual and aural cues.

WORK ENVIRONMENT :

• Ability to converse over the telephone in situations where there is loud and disruptive background noise.
• Ability to tolerate areas containing secondary smoke.
• Ability to handle more than one function at a time by being well organized.
• Must be able to maneuver in and around the entire casino and hotel area.

CAESARS RESERVES THE RIGHT TO MAKE CHANGES TO THIS JOB DESCRIPTION WHENEVER NECESSARY.